Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers. That was rock bottom. It was also the decision that changed my entire life. This week is my eight-year business anniversary, and instead of a "look how far I've come" celebration post, I'm doing something different. I'm pulling you up a chair like we're sitting in my favorite coffee shop and...
Jul 7
30 min
Y'all, this one is going to light a fire under you. Brittney Roberts spent over a decade as a jack-of-all-trades freelancer, strictly hourly, wearing every hat, and after childcare she was making almost nothing. One year she looked at her taxes and saw $18,000. That was the wake-up call. In this student spotlight, Brittney shares the exact pivot that took her from $18K a year to over six figures as a freelance ad manager, all while moving across the country, homeschooling three energetic boys...
Jun 30
28 min
We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me. You do not toss out the plan you made. You check it. In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your busines...
Jun 23
23 min
Y'all, this spotlight episode hit different. Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources. No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing. In this episode, Lauren breaks down her exac...
Jun 16
34 min
If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you. You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep. There is a way to actually do this. I've coached hundreds of women through it, and I p...
Jun 9
27 min
Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job. If that is your current reality, this episode is the mirror you need. This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/m...
Jun 2
24 min
You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call. And you're still losing the client. Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate. In this episode, I'm breaking down what your post-schedule page is,...
May 26
17 min
What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back? In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts. Then she joined Conversions for ...
May 19
20 min
Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money. These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code. In this episode, you'll learn: How to create voice guides and cu...
May 12
23 min
Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND. Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow. Fast forward one year, and Laura just hit $9,800 in January...
Apr 21
28 min
Load more