If your Black Friday plan starts on November 1st, you're already behind. And so are your clients. Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth. So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years and has ...
Oct 6
48 min
Out of 300 episodes of this podcast, the number-one most downloaded episode of all time has nothing to do with running ads. It has nothing to do with landing clients. And honestly, y’all, when I pulled the numbers, it surprised me a little. This is episode 300. Holy bananas. Seven years, 300 episodes, and I’m a little emotional about it. So to celebrate, Janessa pulled the 10 most downloaded episodes of all time, and I’m counting them down from 10 to 1 with the biggest lessons from each one i...
Sep 29
35 min
Someone popped into Brandi’s inbox this morning and asked, “What’s the biggest mistake beginners make when they’re trying to get their first client?” The answer: working for free or undercharging, because you think a low price is what finally gets somebody to say yes. It isn’t. It’s the exact thing keeping you from getting hired. In this episode, Brandi gives you real numbers, no guessing, no “whatever you think she’ll say yes to.” In this episode, you’ll learn: Why two students pitched $500 ...
Sep 15
20 min
Katie's best month ever as a social media manager was $10,000. It took 40 hours a week, posting six days a week at specific times for each client, and it almost never happened twice. Then her clients started cutting costs, and she started getting let go. "It's nothing you did." If that sentence has ever landed in your inbox, y'all, this episode is your sign. Six months into Strategist Society, Katie has eight ad clients, works about 15 hours a week, and is on track for over $12,000 in Septemb...
Sep 8
34 min
Have you ever wondered how long it actually takes to run a freelance ad management business? Maybe you already have one and you are working your little booty off, opening your bank account thinking, “Holy bananas, I am not making enough money for how much I am working.” Maybe you are making good money and feel weird because you are not working enough, so you start inventing work. Or maybe you have not started yet and you are trying to figure out if you even have the hours. In this episode, Br...
Sep 1
13 min
Michael made $65,000 last year working 15 to 20 hours a week, after she clocked out of her full-time job. She is not quitting that job. The benefits are good, she loves the work, and I have never once told her she should leave. What she built is a full-time income on part-time hours, and she did it with an ugly proposal and five marketing minutes a day. In this Student Spotlight, Michael walks through the whole thing: the "expensive jobby" she was running before she learned ads, the exact 45-...
Aug 18
36 min
You are not doing too little. You’re doing too little of the right things. I work one-on-one with 60 people a week inside Strategist Society, I’ve got over 1,000 people in Conversions For Clients, and across seven years I’ve worked with more than 3,000 freelancers. Same thread every single time: the to-do list is a mile long and most of it doesn’t matter. The online space is loud. Post daily, be on LinkedIn, no wait, Threads, no wait, Facebook Groups are dead, no wait, they’re not. Holy banan...
Aug 4
17 min
Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools keep the whole thing running? Same. Brandi is nosy like that too. In this episode, she's pulling back the curtain on her full 2026 tech stack, every piece of software she uses to run Serve Scale Soar and all seven of its revenue streams. But here's the honest part: you do not need all of it. Brandi walks through what she recommends for service providers, what she'd do differently if she could go back,...
Jul 28
28 min
Let me say it loud for the people in the back. Services are the fastest path to cash, and they always will be. I will die on that hill. In this episode, I sit down with Samantha Fine, a longtime student and Strategist Society member who has been through every phase of business. She started during the pandemic, shut it down for a dream job at Coca-Cola, got discriminated against for being a mom, had her second baby, and relaunched with one goal: pick her son up from kindergarten every single d...
Jul 21
33 min
Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers. That was rock bottom. It was also the decision that changed my entire life. This week is my eight-year business anniversary, and instead of a "look how far I've come" celebration post, I'm doing something different. I'm pulling you up a chair like we're sitting in my favorite coffee shop and...
Jul 7
30 min
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