Y'all, this spotlight episode hit different. Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources. No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing. In this episode, Lauren breaks down her exac...
Jun 16
34 min
If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you. You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep. There is a way to actually do this. I've coached hundreds of women through it, and I p...
Jun 9
27 min
Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job. If that is your current reality, this episode is the mirror you need. This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/m...
Jun 2
24 min
You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call. And you're still losing the client. Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate. In this episode, I'm breaking down what your post-schedule page is,...
May 26
17 min
What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back? In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts. Then she joined Conversions for ...
May 19
20 min
Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money. These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code. In this episode, you'll learn: How to create voice guides and cu...
May 12
23 min
Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND. Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow. Fast forward one year, and Laura just hit $9,800 in January...
Apr 21
28 min
How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads. In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, conversion, retention), plus the 4C Client Attraction System that maps out your entire client pipeline. In this e...
Apr 14
21 min
What happens when a 14-year teacher gets fired and decides to bet on herself instead of going back to the classroom? She builds a $7K/month freelance ad management business in under a year while homeschooling her kids and working 25 hours a week. That's exactly what today's guest, Kendra, did. In this student spotlight, Kendra shares how she went from zero marketing experience to five clients, all in the educator niche, using nothing but Instagram cold DMs and daily consistency. We're talking...
Apr 7
16 min
The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month. In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your whole plan, you've handed the steering wheel of your busines...
Mar 31
17 min
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