EPISODE 15:  Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Caspar: https://www.instagram.com/caspar_lee Check out our sponsors: - Cyberghost VPN (80% off): https://bit.ly/3JknGfd Topics 00:00 Intro 01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met 04:18 Beginnings 07:45 Getting 10 million views in every video 11:01 Growing up in South Africa, choosing LA vs UK 16:20 Growth hacks to get off the ground 21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams 25:38 The income needed to be happy 27:30 Leaving YouTube and the realization that led to it 32:15 Best and worst part of fame and the fear of being canceled 38:02 Turning down TV opportunities 43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company 52:17 Are you happy now? 52:14 Are you coming back to become a creator? 55:11 Anxiety 56:23 Dealing with Tourettes syndrome 01:00:58 Who does Caspar go to for advice? And the risk with mentors 01:06:15 What would Caspar change? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney. Exclusive interview about building a 1 person business. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Fred: https://www.instagram.com/fredstauffer Sponsors Cyberghost VPN (80% off): https://bit.ly/3JknGfd 00:00 Intro 00:40 Picked by the industry 07:08 Making videos look like magic 11:21 Haters 15:22 What scares Fred 16:33 Why did the brands reach out? 25:21 Building horizontal vs. vertical 36:30 The Louvre sliding into the DMs 43:11 Moving through creativity blocks 48:28 AI tools to build a big 1person business 59:07 Old school views in the industry 01:09:02 The Creative Directors' one-man-shows 01:13:10 Making Blockbuster movies 01:24:10 The Oscar winners shot scenes with iPhone Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on Youtube. He joined Youtube in 2005 when it was a few month's old and became one of the first online stars. In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalities - to help people understand other people. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Anthony: https://www.instagram.com/anthonypadilla Topics 00:00 Intro 01:06 Setting up Smosh.com in 2002 04:44 The early internet days 07:56 Posting and paying for videos in the early 00's 14:10 Getting the #1 most viewed video on Youtube 17:30 A video on MoMa? 21:00 Building and selling Youtube's biggest channel Smosh 33:35 Dealing with online fame and crazy fan stories 39:47 Moving on 43:28 "I spent a day with ..." & flat earthers 53:42 Connection with the audience 55:13 Getting depth and spending a day with people with multiple personalities 59:59 Mission and future plans 01:04:30 How happy are you on a scale 1-10? Learn more about your ad choices. Visit megaphone.fm/adchoices

Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro 00:32 Living in Miami 03:11 Fashion in New York 05:48 Corporate America in the fashion industry 09:23 Side hustling 11:39 Dealing with judgment 16:23 STAY OUT of your bubble 18:06 Creating Hollywood's favorite jewelry brand, Aureum 22:08 The backend of a brand 23:29 Cass's lifestyle 25:11 Challenges and opportunities as a creator-led brand 29:44 Building a team 34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have? 39:08 How gifting works 42:16 Thinking beyond Direct To Consumer / DTC Learn more about your ad choices. Visit megaphone.fm/adchoices

Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire. As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Emilie: https://www.instagram.com/emiliestordalen Petter: https://www.instagram.com/petterstordalen Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics 00:00 Intro 01:33 A Norwegian in a Swedish body 03:31 The hospitality industry got wiped out 07:35 From selling strawberries to billion-dollar net worth 13:16 How many hotel nights per year do you stay yourself? 12:14 Emilie's thinking about working at Strawberry 16:10 How are the companies up to now? 18:48 What is it like to run a family business? 20:41 Running the business as well-known personalities in Scandinavia 21:55 Water torture and jet ski crashing in front of 3,000 people 25:14 Lounges with American Express Platinum 26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent 31:50 Emilie’s view of Petter 35:00: A hotelier’s favorite luxury hotels (and destinations) 42:30 How did you survive a two-year crisis? 44:10 How close was failure? 49:39 Living through the worst time of the business 52:35 What’s the future for you from here? 52:50 Virtual hotels About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

The highest-paid male supermodel in the world and the face of Dolce & Gabbana, David Gandy, sits with Gustaf Lundberg Toresson in London to talk about life. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! David: http://instagram.com/davidgandy_official Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics (00:00) Intro (00:47) Secret to success (09:00) How social media changed fashion (13:36) Becoming the face of Dolce Gabbana (16:35) Body ideals (25:00) Exclusive contracts increasing how much you make (28:51) Doing things differently (31:00) Dealing with imposter syndrome and insecurities (45:00) Are you in a happy place? (47:06) Running David Gandy Wellwear (54:00) Vision for the future About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the world's most followed doctors on social media, Dr. Karan Rajan has found a way to combine one of the most traditional professions with short and snappy videos. Here's how he's doing it. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Dr. Karan: https://www.tiktok.com/@dr.karanr Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

Styling Kim K and J Balvin for the Met Gala, releasing an EP, DJing and modeling around the world, designing bags, and running a jewelry brand, Sita is a true multi-artist. From a town in south Spain to designing for MISBHV, HTC, Patou, Faith Connexion, and Fendi - among many other projects. But Sita's goal has always been something very different. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Sita: http://instagram.com/sitabellan Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Topics (00:00) Intro (01:35) A creative kid standing out in a small town (04:50) Being different and finding inspiration at a young age (08:16) A virtual escape (09:20) Being honest, but misunderstood (12:39) Studying and being creative on Tumblr (13:40) Rihanna's music video (16:29) Traveling the world as a DJ (17:39) Specialist vs generalist and the multi-hyphenate view on work vs fun (21:48) American Express Platinum (22:57) The male-dominated DJ scene (23:57) Arranging inclusive gatherings (25:07) Styling J Balvin and Kim Kardashian (28:48) Designing for Fendi, Misbhv etc. (29:23) Splitting your time and crazy traveling (34:10) Producing music (35:12) Becoming a mother (36:48) Happiness, depression and negative thoughts (42:59) Your younger self (43:46) Releasing an EP (44:54) Sita's big goal About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

Shawn Mendez, Migos, J.Lo have all had their digital identities, fashion, and avatars created by a single company with a $1 billion unicorn status. Genies is the leader in the space and has exclusive partnerships with some of the top fashion brands and talent agencies, and has raised over $250 million from Mary Meeker's Bond Capital, Bob Iger and Silver Lake. Co-founder and CEO Akash Nigam tells the full story and opens up about his depression. Video version on Spotify and Youtube. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Genies: https://www.instagram.com/genies  Sequel: http://instagram.com/sequelshow  Gustaf: http://instagram.com/gltore  Akash: http://instagram.com/akashnigam www.genies.com Topics (00:00) Intro (01:35) Growing up in Silicon Valley (08:20) Products and failing (17:01) Dropping out of college with one semester left (19:47) Talking publicly about your mental health (28:35) Best decision in Akash's life (31:06) Idea behind building the world's biggest avatar company (36:09) Experiences at American Express Platinum (37:06) First adopters and digital fashion creations (40:58) How it works in the back-end of Genies (43:48) Customer applications now and in 2025 (48:34) NOT an NFT company (52:19) Akash's lifestyle and management style (59:10) Would 10 year old Akash be happy with today? (01:01:03) Future of Genies and digital fashion? About the American Express Platinum Card: http://bit.ly/3FsJVh1  Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

Heliot Emil is a rising star in the luxury fashion scene, characterized by "industrial elegance". Founded in 2016 by brothers Julius and Victor Juul, it has quickly become an established name in the official fashion week schedules and praised by powerful voices in culture. The brothers started from humble beginnings and a few thousand dollars without outside financing and is soon opening stores in Copenhagen, Paris and Korea. Filmed in Paris. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Julius: https://www.instagram.com/juliusjuul About the American Express Platinum Card: http://bit.ly/3FsJVh1 Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) (00:00) Intro (01:39) Julius coming fresh out of a fashion show in Paris (03:40) From skating to film (08:43) Film-making (11:53) From film to media (13:20) Creative agency in New York (16:05) Designing invitations (17:40) Louis Vuitton’s wall clock invitation (20:57) Working with fashion clients in New York (23:57) Personality-profession-fit (25:50) First steps when starting a luxury fashion brand (29:20) Heliot Emil’s first collection in Milan and show at Copenhagen Fashion Week (32:15) Digital shows and LVMH reaching out (35:28) How the industrial design style came about (38:21) How does one constantly generate new creative ideas? (47:22) Dining experiences with American Express Platinum (48:22) The business rationale behind a fashion runway show (50:42) Personality-profession-fit part 2 (52:35) Where did the money come from? (54:18) How did you live while going without salary for 3 years? (56:58) What is it about Heliot Emil that makes people, who can get anything, love it? (01:00:28) Julius' own life-design (01:03:22) The stress level of planning a fashion show (01:07:28) The size and organization of Heliot Emil (01:08:50) The Paris Fashion Week schedule and store openings (01:12:21) Moving to Paris? (01:16:05) #1 restaurant in Copenhagen? Learn more about your ad choices. Visit megaphone.fm/adchoices