Show notes
Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire.As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it.Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!Emilie: https://www.instagram.com/emiliestordalenPetter: https://www.instagram.com/petterstordalenSequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreTopics00:00 Intro01:33 A Norwegian in a Swedish body03:31 The hospitality industry got wiped out07:35 From selling strawberries to billion-dollar net worth13:16 How many hotel nights per year do you stay yourself?12:14 Emilie's thinking about working at Strawberry16:10 How are the companies up to now?18:48 What is it like to run a family business?20:41 Running the business as well-known personalities in Scandinavia21:55 Water torture and jet ski crashing in front of 3,000 people25:14 Lounges with American Express Platinum26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent31:50 Emilie’s view of Petter35:00: A hotelier’s favorite luxury hotels (and destinations)42:30 How did you survive a two-year crisis?44:10 How close was failure?49:39 Living through the worst time of the business52:35 What’s the future for you from here?52:50 Virtual hotelsAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices
