In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among high-performing leaders and companies.Guest: <a href="https://www.linkedin.com/in/saleskickoffspeaker/" rel="noopener noreferrer" target="_blank">Steve Richards</a>, SVP Revenue Enablement at: <a href="https://www.mediafly.com/" rel="noopener noreferrer" target="_blank">Mediafly</a>Co Hosts: <a href="https://www.linkedin.com/in/mark-petruzzi-3633076/" rel="noopener noreferrer" target="_blank">Mark Petruzzi</a> and <a href="https://www.linkedin.com/in/paulmelchiorre/" rel="noopener noreferrer" target="_blank">Paul Melchiorre</a>-----Show mentions:<a href="https://www.discovery.com/shows/gold-rush/episodes/meet-the-beets" rel="noopener noreferrer" target="_blank">Gold Rush</a>, with Tony Beets<a href="https://www.linkedin.com/in/dougmay/" rel="noopener noreferrer" target="_blank">Doug May</a>The book: <a href="https://www.18summers.com/book" rel="noopener noreferrer" target="_blank">The Family Board Meeting</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights.Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky, we're your trusted navigators through the dynamic world of B2B SaaS Go-To-Market strategies.This podcast marks the continuation of the best-selling book "Selling the Cloud," authored by the illustrious Mark Petruzzi and Paul Melchiorre.