Selling the Cloud
Selling the Cloud
Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky
In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights.Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky, we're your trusted navigators through the dynamic world of B2B SaaS Go-To-Market strategies.This podcast marks the continuation of the best-selling book "Selling the Cloud," authored by the illustrious Mark Petruzzi and Paul Melchiorre.
Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form
Insights on leadership team mobilization and the role of RevOps in executing strategic objectives.
Jul 31, 2024
30 min
Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
Exploring what good B2B SaaS strategy execution looks like and team mobilization with Joseph Zito.
Jul 24, 2024
22 min
The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In this episode, Rob Schilling, SVP ERP Sales, N.A. at Oracle, discusses the challenges of adopting data-centric sales models and the evolving role of AI in sales, sharing insights and guidance for emerging CROs. This is a must listen for any B2B sales professional!
Jul 19, 2024
25 min
The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In this part 1 episode of Selling the Cloud, co-hosts Mark and Cathy talk with Rob Schilling from Oracle, about the pivotal moments in his sales career and the importance of being the "CEO of your own territory" while focusing on customer value. Rob also discusses balancing customer-centric and data-driven sales strategies, offering practical advice for sellers.
Jul 17, 2024
23 min
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
In this episode of Selling the Cloud, Steve Richards from Mediafly discusses sales enablement, balancing data with the human side of sales, the art of sales coaching, and the importance of cross-functional collaboration.
Jun 26, 2024
42 min
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels.
Jun 19, 2024
16 min
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
Tune in to our discussion with Toni Hohlbein for valuable lessons on improving your GTM effectiveness by leveraging the latest technology to visualize your funnel, predict future performance using leading indicators, and enhance efficiency, all while being supported by top-notch revenue operations professionals to stay ahead in the SaaS industry.
Jun 12, 2024
26 min
The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
Join us as Frank Cespedes offers practical advice and real-world examples to help your sales teams execute strategy effectively and achieve optimal performance. Frank shares his insights on the importance of articulating a clear strategy to sales teams, the challenges of aligning sales efforts with strategic objectives, and how to integrate internal performance management with external market characteristics. He also provides valuable advice on hiring strategies and performance metrics to ensure alignment with business goals.
Jun 5, 2024
55 min
Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
Explore how companies are leveraging in-house data for a competitive advantage, executing on recommended data-informed growth levers, and how RevOps plays a critical role in handling these priorities in a scalable and cross-functional way.
May 29, 2024
23 min
Data observability within RevOps  Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
Lindsey shares insights from her ten-year career in revenue operations, specific examples of cross-functional alignment through data strategy, and the journey of building RevAmp to address market challenges. She also discusses the evolving landscape of RevOps and the potential for a more scientific approach to revenue generation. Tune in to learn how to harness the power of data and AI in your revenue operations.
May 22, 2024
23 min
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