A podcast by revenue leaders for revenue leaders where we’ll take on the big sticky challenges of sales and sales leadership.From first contact to inking the deal we’ll examine each part of the sales process, challenge beliefs, and fortify mindsets to help you level up your success. The success of your sales team determines the success of your business. Regardless of how good your product or service may be, how clever your marketing is, or how deep your pockets are, if you don't have buyers you don't have a business. But sales is not easy and there’s a lot that can go wrong between the cold outreach and the close. Hosted by Bryce Conlan and brought to you by the forward thinking team at the Narrative Advantage (http://www.narrativeadvantage.com). Let’s get better together.