<p>The CEO of Winanalytics and author of the upcoming book Revenue Acceleration Playbook discusses:</p>
<ul>
 <li>How to get to what’s most important to the buyer and what they’re working on most effectively</li>
 <li>Using the ‘value menu’ for effective cold calling and value added conversations</li>
  <li>How to go about identifying your ideal customer profile</li>
  <li>The role trigger events play in qualifying prospects as a sign of intent</li>
  <li>Social proof in the prospecting process</li>
  <li>Buyer success moments</li>
</ul>

Sales Intersection Season 3 | Episode 8 | Introverts in Sales | Ryland Ferguson

‘Sales Intersection’, a podcast providing a medium where my guests and I can discuss where we derive meaning, fulfillment, and passion for sales. 

I've been in sales close to 20 years. My experience has been it's a profession that attracts some of the world's most colorful personalities but ironically sales people are graded on a the most black and white binding method that exists. 

You hit your quota, you're a good person. You don't, you're a bad person. My guests and I explore how to maximize the color and minimize the black and white.