Best line of the show: "When you walk into a bookstore you'll see books written by me".

#sales #branding #socialselling #energy Legendary line. Lucas Root, who works with some of the biggest companies in the world that are execution challenged, joins me on Sales Intersection Season 3 Episode 6 discussing sales pipelines for prospecting and how he helps some of the biggest companies in the world that are execution challenged.

It's a line that made me laugh but that's not reflective of Lucas as he's one of the most humble, deferential, and probably has the most soothing voice I've had on the show. On a serious note I think this speaks to self-awareness and the ability to be present in selling and a more than sufficient calm in his voice to evoke trust. He also has an energy that makes it easy to share your story.

Lucas touches on the importance of not putting all your pipeline eggs in one basket (timely example - if you were counting on conferences to achieve quota pre-COVID) and instead to split them up into social selling, being digitally savvy and going about your branding in a way that speaks to your true passion and genuine self.

Full watch and listen versions in comments.
Mitchell Levy

Eric's site: https://lnkd.in/gkNsKd4M
Lucas' site: https://lucasroot.com/