<p>Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as:</p> <ul> <li>How people end up in the Window of Dissatisfaction</li> <li>What they do when they get there</li> <li>How do be the first to know someone is in the window</li> <li>Why you need to analyze your wins more than your losses</li> <li>What kinds of words you need to use to sell</li> </ul>

S4N 037 Rick Middlemass on Sales Psychology

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.