John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: <ul><li>Agency versus subscription model</li><li>HIstorical data and billing practices</li><li>LTV, ARPA, and other SaaS metrics</li><li>Tracking lead source and its contribution to revenue</li><li>Churn and customer retention</li><li>Tracking custom attributes</li><li>Pricing</li></ul>Resources <a href="https://blackpropeller.com/">Black Propeller</a><a href="https://www.linkedin.com/in/jrthornton/">John Thornton on Linkedin</a><a href="https://twitter.com/BlackPropeller">Black Propeller on Twitter</a>

From Service to SaaS with Jeb Banner of Boardable

SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.