SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs
26 minutes Posted May 1, 2026 at 4:00 pm.
Welcome and Guest Intro
Jason’s Background Today
Retention Starts in GTM
Growth Pains and Symptoms
Why Customers Buy
Keeping Voice of Customer
Time to Value and Change
ADKAR Change Framework
Sponsor Break and Return
Scrappy Growth vs Retention
When to Engage Jason
Assessment and Key Metrics
Contact Info and Wrap Up
0:00
26:35
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Show notes
Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention problems often begin long before renewal—inside the sales, onboarding, and customer handoff process. Jason Roberts, Fractional Client Operations Executive at Scale CxO, joins us to discuss how growth-stage SaaS companies can unintentionally create retention risk while they’re focused on filling the top of the funnel and closing ne...