SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 196 - The SaaS Opportunity Hidden Inside Services
25 minutes Posted Apr 24, 2026 at 6:00 pm.
Welcome to SaaS Backwards
Dillon and Oak Group
Bootstrapping vs VC
Services and SaaS Synergy
Aha Moment to Product
What Site Rise Does
Proving Market Fit
Boardroom Data and Forecasting
Sponsor Break
Escaping Spreadsheet Chaos
When Markets Are Ready
Go to Market Playbook
Conference ROI and Headshots
Tracking Job Changes
Hiring First Account Executive
Wrap Up and Contact Info
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25:29
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Show notes
Send us Fan Mail Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise -- In this episode, we look at how a services business can become the proving ground for a SaaS opportunity. Dillon Okner, founding partner of The Oak Group and creator of SiteRise, joins us to talk about building software from the inside of a professional services business. SiteRise was born from repeated problems Dillon saw while helping retail brands manage construction, store openings, documen...