Roots to Risk

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock dive into the intricacies of cannabis marketing with Samuel Fisher from Green Dispensary Marketing. Samuel shares his journey from the education sector to becoming a key player in the cannabis SEO space, offering insights on overcoming industry-specific marketing restrictions. They discuss effective strategies for organic search optimization, pitfalls to avoid, and the importance of branding in saturated markets. ...

Dive into the fascinating world of minor cannabinoids with the Roots to Risk Podcast. Hosts Eric Schneider and Isaac Bock are joined by Dr. Shane Johnson from Bay Medica, a leading figure in the cannabis and cannabinoid space. Dr. Johnson shares insights into the biotech side of the industry, focusing on the development of rare cannabinoids and their potential applications in healthcare and consumer products.Learn about the groundbreaking work being done at Bay Medica, where a team of experts...

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Willie McKenzie, a family man, and the CEO and Co-founder of Left Coast Holdings, a vertically integrated cannabis business based in Michigan. Willie is also the founder of the Elite Cannabis Operators Mastermind Community, a vibrant network of cannabis entrepreneurs supporting both plant-touching and ancillary businesses in building profitable enterprises. Willie shares his journey from starting as ...

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Michael Brosgart, President of Active, formerly Advanced Vapor Devices (AVD). Michael shares insights into the company's evolution, their focus on operational efficiency and strategic growth, and the cutting-edge innovations in cannabis vaporizer technology. Learn how Active is setting industry standards with their commitment to quality, reliability, and customer experience. Whether you're a sea...

Join industry insiders Eric Schneider and Isaac Bock on Navigating the Green Wave, your essential podcast for expert insights into the cannabis industry's most pressing challenges and lucrative opportunities. This session features Dalton Valette from Canna Advisors, a leader in cannabis consulting, who unpacks the complexities of licensing, business planning, and compliance in the cannabis sector. Each episode is a deep dive into the dynamics of cannabis entrepreneurship, from groun...

Join hosts Eric Schneider and Isaac Bach on a captivating journey across borders with Andres Azcarraga, co-founder of Yaax Capital, in this episode of Roots to Risk. Discover the intricate world of international cannabis investment from the perspective of a leading venture capital fund based in Mexico City. Andres shares his invaluable insights on the differences and similarities in cannabis markets across the US, Germany, Brazil, Uruguay, and beyond. Delve into the challenges and opport...

Join Eric Schneider and Isaac Bock on an enlightening episode of Roots to Risk as they welcome Breanna Neff, Founder and Chief Food Scientist to Brelixi a groundbreaking brand at the intersection of functional wellness and cannabis. With a rich background in food science, Breanna shares her transition from working with industry leaders like Danon and Hydrant to pioneering in the cannabis space. Brelixi stands out by offering fast-acting functional powders that blend nano-emulsified ...

Dive into the world of cannabis trade shows with Jason Bello, the visionary behind Flower Expo, in this insightful episode of "Roots to Risk." Hosted by Eric Schneider and Isaac Bach, this conversation explores how Flower Expo is carving its niche by facilitating critical B2B connections between cannabis brands and retailers. Jason shares the genesis of Flower Expo, its mission to streamline the buying process, and the unique challenges and opportunities of organizing cannabis events. Ge...

In this captivating episode of "Roots to Risk," hosts Eric Schneider and Isaac Bock engage with Kim Rael, the CEO of Azuca, to unravel her extraordinary transition from the tech and venture capital world to spearheading innovation in the cannabis industry. Kim shares the compelling narrative of Azuca's mission to revolutionize cannabis edibles with advanced formulations that promise fast-acting, great-tasting, and predictable results. Dive deep into the challenges of navigating a highly ...

Join Eric Schneider and Isaac Bach on the latest episode of "Roots to Risk" as we dive into the fascinating intersection of robotics, artificial intelligence, and the cannabis industry with our special guest, Nohtal Partansky, co-founder of Sorting Robotics.Nohtal shares his journey from being a NASA JPL engineer to pioneering cutting-edge solutions in cannabis manufacturing, shedding light on how his company is reshaping the future of cannabis production through automation and AI.Discover th...