Chris Ihrig is the Chief Engagement Officer of Fired-Up! Culture and author of the book "Own It!"

On this episode of Groupthinkers, host Justin McCord sits down with Chris to discuss the findings within RKD’s latest study, “Don’t You Forget About Me: The Nonprofit Marketer’s Guide to Generation X.” Chris shares his perspective on Gen Xers as they enter into leadership roles that influence organizational culture.

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For more information visit rkdgroup.com/podcast.

Season 6 – Emily Haynes thinks about Gen Xers as monthly donors

RKD Group: Thinkers, the nonprofit marketer's podcast, is a must-listen experience of thought-provoking content that inspires strategic decisions and insight on the industry.

Group: Thinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.