Emily Haynes is a Staff Writer at The Chronicle of Philanthropy.

On this episode of Groupthinkers, host Justin McCord sits down with Emily to discuss the findings in RKD's latest study, "Don't You Forget About Me: The Nonprofit Marketer's Guide to Generation X." Emily shares her insight on monthly donors and why Gen Xers are a great target audience for monthly giving.

You can follow Emily on Twitter @_emilyhaynes.

Follow Groupthinkers on Twitter/Instagram @groupthinkers.

For more information visit rkdgroup.com/podcast.

Season 6 – John Perell thinks about what it takes to connect with younger donors

RKD Group: Thinkers, the nonprofit marketer's podcast, is a must-listen experience of thought-provoking content that inspires strategic decisions and insight on the industry.

Group: Thinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.