Dave French is the President and Chief Marketing Officer at Memphis Brand.On this episode of Groupthinkers, host Justin McCord sits down with Dave to discuss the findings within RKD’s latest study, “Don’t You Forget About Me: The Nonprofit Marketer’s Guide to Generation X.” A former executive at MTV and the National Park Foundation, Dave brings a unique perspective on how to better understand and connect with Generation X as they come into the spotlight. Follow Groupthinkers on Twitter/Instagram @groupthinkers.For more information visit rkdgroup.com/podcast.