In this episode of The Lift, hosts Mark Evans and James MacArthur are joined by RevOps leader Anne Pao, founder of Ignite Consulting. With over 20 years of experience in shaping go-to-market strategies, Anne shares her journey in scaling businesses and her recent achievements, including co-leading the Women of Pavilion Group and preparing for a major summit. She delves into vital topics like sales and marketing alignment, forecasting accuracy, and the nuances of fractional R...