Kris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer’s journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial. In addition to his business, Kris is a contributing writer for Forbes Technology Council. He has previously worked as a senior account executive and a regional sales director. In this episode… Leading a successful business — especially a B2B business — is a difficult process. Marketing and funnel growth are notoriously elusive prospects that contain a host of variables. While each company is different, there are universal tips and experiences that can always help. Kris Rudeegraap is a CEO who has consistently helped his business grow. He has learned from firsthand experience how to navigate the SaaS and B2B industries. He offers his insight as a Forbes contributor but now offers additional thoughts to you. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Kris Rudeegraap, the CEO and Co-founder of Sendoso, to discuss leading and growing a B2B company. They break down his approach to growing the business, accelerating marketing, and aligning the company’s different teams. Kris also touches on AI and his thoughts on the industry as it stands today.

Mario Martinez is the CEO and Founder of Vengreso, a sales training company that simplifies and automates with their SaaS-based technology FlyMSG. He is the host of the popular The Modern Selling Podcast and was featured in Forbes, INC., Entrepreneur, and Huffington Post. He’s a highly sought-after keynote speaker with his experience in personal branding and B2B sales. In addition to these roles, Mario also serves on the advisory boards for National Association of Women Sales Professionals and OneMob. In this episode… SaaS companies are already difficult to fund and market, but what about transforming an existing business into a SaaS model? Vengreso started as a digital sales prospecting training company but has since pivoted with their software FlyMSG. The transformation has been difficult but rewarding in many ways according to founder Mario Martinez, who has applied his extensive knowledge of B2B business to market the new software. It is a unique situation for a company, and now you too can learn the irreplicable lessons that came from it. In this episode of the Revenue Engine Podcast, Alex Gluz has an insightful conversation with Mario Martinez, the Founder and CEO of Vengreso, to talk about marketing and switching over to the SaaS model. They discuss the challenges of switching business models, customer acquisition, social media, and running a SaaS company. They also go through Mario’s background in business and what he learned from his mentors.

Arsen Stepanyan is the Co-founder and CEO of Orders.co, a business offering restaurant industry solutions to streamline the ordering process and increase revenue. In addition to his business, he is a board member at BuildUp Bootcamp. He started his career as a small business owner and has translated that experience into expertise with his new business. In this episode… Technology designed for restaurants faces an uphill battle. The unique challenges of the restaurant industry lead to difficulties for third-party software. If marketed correctly, the wide consumer pool can be a great advantage for companies. If marketed poorly, however, prevalent skepticism can halt any forward progress. So how can technology businesses properly market themselves to restaurants? In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Arsen Stepanyan, the Co-founder and CEO of Orders.co, to discuss demand generation for restaurant industry technology businesses. The two break down the unique attributes of restaurants, how to market the specific technology, and making the software accessible.

Mike Chuma is the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, a revenue management software that has served hospitality businesses for over 30 years. He has led global product organizations, redefined product strategies, and helped implement new technologies for SaaS and subscription models. Before IDeaS, Mike worked for Trinity Springs Inc., SuperValu, and Digital River in a variety of leadership positions. Across his career, he has aimed to provide organizations the tools they need to maintain relevance for commerce and sales channels. In this episode… Revenue management is an unwieldy topic. Under the umbrella of marketing, generating and nurturing revenue is fundamental to the health of a business. There are a myriad of factors that can get in the way — so what are some of the most important tips and tricks? Mike Chuma has earned his experience from a fruitful career and key mentors. He started as a sales and marketing manager, working his way to a place of leadership for a leading technology brand. All of this has allowed him to know what many companies need to excel in their marketing. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Mike Chuma, the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, to discuss better revenue management. They break down product strategy, revenue management for hotels, and important tips for marketing. The two also talk about the transition from lead-centric to revenue-centric marketing.

Gabe Graham is a marketing and sales executive with deep knowledge of developing and implementing digital-first marketing strategies. He is the Director of Growth and Field Marketing of Accela, a unified suite of cloud solutions for local governments.  Prior to Accela, Gabe spent nearly two decades at H&R Block, starting as a marketing manager and exiting as their Director of Marketing Strategy. In this episode… Marketing is a notoriously difficult facet of business. A myriad of factors can determine what works and what doesn’t, resulting in trusted marketing models failing. Companies don’t only need strong marketing but someone to lead the program — someone able to adapt to changes and find new business. So what are some of the core elements of this marketing approach? In this episode of the Revenue Engine Podcast, Alex Gluz talks with Gabe Graham, the Director of Growth and Field Marketing at Accela, to discuss his successful marketing program at the company. They touch on the first year of growth, how Gabe approaches field marketing, and leading collaboration among teams. The two also discuss the current state of marketing and how new technology is shaping it.

Collin Mitchell is a sales specialist, investor, and entrepreneur. He is Vice President of Sales at Leadium and currently works with other companies such as Vengresso, Nigel Green, and uCast. He is also the host of the Sales Transformation Podcast, where he offers bite-sized advice on how to transform your sales. At 25, Collin founded his first company and has since successfully exited three separate endeavors. In this episode… AI is a hot-button topic, especially in the world of business. With fierce competition, companies are looking to technology to secure any advantage. Leveraging AI is not enough, however. Knowing how and where to use it is equally as important, not only securing more customers but earning their long-term trust. Collin Mitchell has worked in sales for more than 15 years. Along with starting his own businesses, he has developed a talent for sales and how to access customers. He led the sales for Humantic, an AI and marketing platform, and now explains his insights for others looking to combine the two. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Collin Mitchell, the former Head of Sales at Humantic, to discuss his knowledge and how AI is being used in marketing. They break down Collin’s early life, selling directly to the customer, and the work that Humantic does in the AI space. The two also talk about the best advice he received from his mentors.

David Weiss is a sales executive, sales coach, and is the Chief Revenue Officer of The Sales Collective. The company is a partner in accelerating business growth using experience and cutting-edge strategies to optimize sales performance. David is the author of Your Definitive Sales Career Guide and Sales Success Stories. He also founded the company DealDoc, which spearheads an app that inspects and suggests fixes in business deals. In this episode… The only way to drive sales is to have a successful sales team. The challenge then becomes constructing and properly utilizing a team for greater revenue. More than any software, people can go above and beyond, creating incredible improvements. For business leaders and salespeople alike, there is a lot left to know. David Weiss is an experienced sales leader and author. His current work is through The Sales Collective, helping other businesses and professionals to radically improve their sales and the teams that drive it. So what does he have to offer to improve yours? Alex Gluz invites David Weiss, the Chief Revenue Officer at The Sales Collective, onto the Revenue Engine Podcast to talk about sales and how to improve a sales team. They talk about the convergence of sales and marketing, the books that influenced David’s perspective, and his advice for young professionals. They also go through some common misconceptions in the field and how to treat them.

Deborah Galea is the Director of Product Marketing at Orca Security, a leading cloud security platform. She is a proficient marketing professional with more than 20 years of experience marketing B2B software and SaaS solutions. Her previous positions include marketing work with Ascend Analytics, OPSWAT, and even co-founding Red Earth Software. Deborah’s specialties include product marketing, SEO, content creation, social media, lead generation, and public relations. In this episode… Cybersecurity is a difficult field for marketing. Many companies that need the service most are loath to improve their protection, leaving them vulnerable to attacks. Even competent companies can fail to see the need for greater defenses and suffer as a result. This means that some of the best marketers for cybersecurity are the ones that understand the customer’s hesitations and needs. Deborah Galea understands this dynamic, now leading product marketing for cloud security. She founded her own business in the field, learning directly from her own clients and now uses that information for marketing purposes. So what are her most salient recommendations? Alex Gluz invites Deborah Galea, the Director of Product Marketing at Orca Security, onto the Revenue Engine Podcast to talk about marketing for cybersecurity and cloud services. They break down her early career and some of the key lessons she learned. They also talk about balancing marketing priorities, valuable strategies to stay ahead of the curve, and the impact of AI on marketing.

Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages. In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipelines for companies ranging from startups to multi-billion dollar businesses. In this episode… While all marketing is inherently customer-focused, the reality rarely matches that ideal. Instead, marketing often becomes a numbers game, detached from the very people they are meant to attract. With the right approach, this style of marketing can pay dividends down the line that a basic funnel cannot replicate. It is a powerful outlook, and now you can learn how to implement it successfully. In this episode of the Revenue Engine Podcast, Alex Gluz is once again joined by Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss marketing and why it is important to remember the customer. They discuss OpsRamp’s marketing efforts, what Bill has learned during his career, how to survive tough economic downturns, and much more.

Melanie Brancaleone is the Director of Integrated Marketing at Tessian, a company offering cloud email security. She has worked in marketing for GoTo, Cynosure, and IBM among many others across her fruitful career. Her specialties involve strategies for increased revenue, customer engagement, and competitive differentiation. Along with marketing, Melanie is known for her leadership capabilities and ability to lead diverse teams. In this episode… Integrated marketing can sound like just another business buzzword, but the idea behind it is crucial. An ununified business will pour countless resources into marketing without seeing the returns they want. Their efforts are spread thin or sometimes even contradictory. Bringing together every communication channel for a few key messages is effective and necessary. Melanie Brancaleone utilizes integrated marketing in her position with Tessian, leading a team to stronger marketing. They have found success with the strategy and have steadily refined their process. So how does it work and does it suit your business? In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Melanie Brancaleone, the Director of Integrated Marketing at Tessian, to talk about integrated marketing and its uses. They start with Melanie’s own career, the lessons she’s learned, and how she utilizes metrics. The two also walk through emerging trends in the space, how to unify your communication, and how to use integrated marketing in 2023.