On this episode of Retention Chronicles, we’re joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We’ve had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it’s safe to say this episode is jam packed with tons of content. We cover how Sharma Brands approaches Growth from both a client perspective and for their own in-house brands, which ecommerce verticals have a high repeat purchase rate, not sacrificing quality for the sake of growth, stealth-launching new brands and taking others from 8 to 9 figures, focusing on the customer experience rather than acquisition numbers, quality sensitivity, AI, and much more!