On this episode of Retention Chronicles, we’re joined by Megan Christian, Social Media Manager, at YESCOM USA, an ecommerce brand that has been fueling projects that fill consumer’s passion for the past 20 years. On this episode we chat through how to approach thinking through your brand personality and how it differs for a creator and for a brand, thinking like a social media scroller, combining flexibility and a social media content plan, recognizing all possible first touch points with customers on social, how to get people to your website through social media, different approaches to work with a brand or a creator, and more!