On this episode of Retention Chronicles, we’re joined by Nate Hodge, Co-Founder and CEO of Raaka Chocolate. Raaka is a bean-to-bar, transparently traded Cocoa based product that emphasizes taste, quality, and authenticity. We chat through the founder story of Raaka, how far consumers can be from the production of their food, Raaka’s transparent trade model, branding centered around real people behind the product, first party research and data, segmented post-purchase email and SMS flows, and learning about the lifecycle of social media.