#568 - STORYTIME (5) - Ever Hear the One About the Chicken Trophy?***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. LEARN MORE: https://go.restaurant-strategy.com/summit-2026***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/ChipThis week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/*****Human beings are storytellers. It's how we make sense of the world around us, give meaning to the things we experience. Today I want to talk about how one of our P3 Members made a chicken trophy to sell more sandwiches.  *****If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809