#537 - Menus Are Operational Tools, Not Art Projects***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ *****We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? Your menu. The question is whether that menu is doing the heavy lifting you need it to do. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809