<h3>#77 - INTERVIEW: Kelly Cooper, Director of Growth Marketing at Moz</h3>
Back on Episode #16 we did an SEO Crash Course, a quick bird's eye view of the subject. But it's important enough that I wanted to return to the subject. So I went out and found an expert: Kelly Cooper, Director of Growth Marketing at Moz. Tune in to get answers to the follwing:&nbsp;
<ul>
<li>What is SEO?</li>
<li>Why is it important?&nbsp;</li>
<li>How exactly does SEO work?</li>
<li>What are some "low effort, high impact" things I can do to start winning the Google game?</li>
</ul>
IMPORTANT LINKS:
<ul>
<li><a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank" rel="noopener">Google's Page Speed Insights</a></li>
<li><a href="https://search.google.com/test/mobile-friendly" target="_blank" rel="noopener">Google's Mobile Friendly Optimization</a></li>
<li><a href="https://moz.com/checkout/local/check" target="_blank" rel="noopener">Moz - Check Your Local Online Presence Tool</a></li>
<li><a href="https://moz.com/products/local" target="_blank" rel="noopener">Moz - Local</a></li>
<li><a href="https://moz.com/explorer" target="_blank" rel="noopener">Moz - Keyword Explorer</a></li>
<li><a href="https://moz.com" target="_blank" rel="noopener">Moz - Homepage (to see all of the services they offer)</a></li>
</ul>
I hope this episode helps you get your SEO strategy off the ground. Reach out with any questions. Already Kelly and I are planning a Round Two later this fall.&nbsp;
chip@chipklose.com
P.S. - <a href="https://www.restaurantstrategypodcast.com/product-shop/the-only-restaurant-budget-youll-ever-need" target="_blank" rel="noopener">Click Here to get the ONLY Restaurant Budget Template You'll Ever Need</a>

Positioning and Repositioning

The Restaurant Strategy podcast is dedicated helping independent restaurant owners increase the profitability of their restaurants and grow. The show is hosted by industry expert Chip Klose, who asks the question: What would your life look like if your restaurant could deliver consistent, predictable 20% returns?