#15: 10 Books Every Restaurant Owner Should Read

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1. Purple Cow by Seth Godin

2. All Marketers Are Liars by Seth Godin

3. Permission Marketing by Seth Godin

4. Setting the Table by Danny Meyer

5. Start with Why by Simon Sinek

6. Jab, Jab, Jab, Right Hook

7. The Obstacle is the Way by Ryan Holiday

8. To Sell is Human by Daniel Pink

9. Creativity Inc. by Ed Catmull

10. This is Water