As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions.  By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impact, we've found it's the intention of brands that matters most.  Listen as Purnima Thakre, Fallon Renehan, and Yenteen Hu share their favorite brands, hopes for the future of businesses, and advice to marketing to this group of passionate individuals. 

Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company.  Engaging in meaningful activities helps to unlock our creative and curious side. We've found that hobbies look different for everyone: why we choose the ones we do, how we approach them, what time of day we feel inspired. We've even invited a few friends to help us answer these questions. Listen as Purnima Thakre and Zach Braiker give insights into leveraging the power of hobbies.

 Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to understand and speak to their complexity, their many roles, and their deepest desires. Personally, we think they've waited long enough!Listen as Purnima Thakre and Zach Braiker dive into the dos and don'ts of marketing to this powerful segment.

You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?" Understand the process of plan to action with masters of plan success and plan failure, Zack Braiker and Purnima Thakre. With 16 years of creating strategic plans for a variety of companies, they won't let you down. 

Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can translate to overcoming the fear of innovation. The diversity of cuisine can teach us the many ways a company can collaborate. It’s at the point of fusion, where different traditions, practices, and ideas intersect, that unexpected value can be found. Listen as Purnima Thakre and Zach Braiker create a powerful analogy between innovation and food. The insights in this episode are simply delicious, and we promise you will leave feeling full. 

Not all questions are created equal. While no question is a bad one, some are those that clarify while some are the keys to unlocking a new business opportunity.  Marketers know that the framing of the question can largely impact the response, so how exactly do you create the question that gives you an authentic answer? What does an authentic answer entail? These are great questions, and we are so glad you asked. Experts in market research and distilling the truth, Zach Braiker and Purnima Thakre are here to provide the answers you need.

Once is chance. Twice is coincidence. Three times is...a serial innovator.  It is not about waiting for an idea to strike you in the shower or a dream to show you the solution. In reality, it is 5 basic components of your work environment that turn one successful idea into many.  Especially in our current climate, being innovative is not just a plus, but a necessity to survive changing and adverse circumstances.Learn as Zach Braiker and Purnima Thakre uncover these 5 key tips to the 'elusive' concept of ideation and creativity. 

We are all for spontaneity at refine + focus, but not when it comes to strategic planning. Would you go schedule a meeting without a topic, pitch an idea without having an idea, take a hike in the mountains without any gear? We hope not! So why do so many forget to plan their strategic plan?Today we revise the cliche 'from plan to action' to be 'plan your planning, plan, act.' While it seems highly meta, Zach Braiker and Purnima Thakre will make the concept and process simple. Take a moment of your time to listen. We know it will save you endless time in the future. 

We know you are more than the job title under your LinkedIn username, more than the company you work for or own, and more than the college you graduated from.  You are a unique accumulation of experiences, talents, passions, and goals that got you to that job title, that company, that diploma. It seems obvious to note these things, but forgetting the human side of those within your network is a common fault of inauthentic networking –a.k.a. purely transactional networking.Learn from Zach Braiker and Purnima Thakre who build meaningful connections for a living as they speak on creating strong bonds and mutual benefit. 

You have 60 seconds to pitch your business to a fast-paced world...1,2,3, go! What would you say? How would you make your audience stop, listen, rewatch, and like? How would you convince them to follow? We know this sounds terrifying, but fear is a small price to pay for free marketing.  This new and continually growing channel uses a sophisticated algorithm under the name "For You." Little did TikTok know, this algorithm is every marketer's dream for reaching an audience with genuine interest. Listen as  Zach Braiker and 85K+ TikTok professional and Founder of Goody Law Group, Taly Goody, break down content creation and getting mass reach.  1,2,3, play!