Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. 

So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to understand and speak to their complexity, their many roles, and their deepest desires. Personally, we think they've waited long enough!

Listen as Purnima Thakre and Zach Braiker dive into the dos and don'ts of marketing to this powerful segment.