Show notes
We talk with Craig about how he leaves university, learns the fundamentals of margin and negotiation in meat trading, and turns a steam-cooked chicken discovery into GSN. We break down the scrappy freezer-in-gyms launch, the Covid pivot to e-commerce, and the principles that keep the brand focused on profitable growth. leaving university to gain real-world experience in a family commodity trading business Learning negotiation, margin, factory operations and spotting value in overlo...



