Recipe for Greatness
Recipe for Greatness
Jay Greenwood
From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt
38 minutes Posted Feb 6, 2026 at 10:00 am.
From Romford Market To Mindset
Early Lessons In Graft And Sales
Travel, Uni, And Discovering Olives
Spotting The US Protein Wave
Outsourcing Versus Owning Production
Building A Factory On A Shoestring
Scale, Margins, And Tough Customers
Control, Copackers, And Logistics
Educating The Market On Protein
Clean Labels Versus UPFs
COVID Shock And Private Label Pivot
Competing In Supermarket Tenders
Why Launch Healthy Dog Treats
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Show notes
A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves. • early market lessons shaping sales craft and urgency...