Lon Welsh spent eight years as a strategy consultant before going into real estate full time in 2002. He started a brokerage called Your Castle Real Estate in 2004, grew it to 750 agents (the largest independent in Colorado), and sold it to private equity about three and a half years ago. Around the same time, he sold his title company to Compass. He then launched Ironton Capital, a private equity fund built for the active real estate investor who wants to move to passive without giving up po...

Building and Scaling Real Estate Business

Finding Quality Investment Deals and Sponsors

Geographic Strategy and Asset Diversification

Why Self-Storage Outperforms other Real Estate Assets Even in the Worst Market Cycles with Joe Downs

Real talk from an operator who learned real estate the hard way.Ed Mathews analyzed 1,100+ deals before buying his first property in 2011. Frozen in fear. He made every mistake, all while traveling 150+ nights a year working for some of Silicon Valley's top companies. 100+ deals later, he shares what actually works and what doesn't.Each week, Ed brings you candid conversations with experienced operators, investors, and syndicators. No hype. No theory. Just real deals, real lessons, and the street-level intelligence you won't find anywhere else.You'll learn and hear about:Deals that worked (and the ones that didn't)What we learned when contractors ghosted and we had to step inHow to vet opportunities when everyone else is sitting on the sidelinesConservative underwriting in markets that punish optimismSystems that protect capital when deals go sidewaysWhether you're analyzing your first deal or your hundredth, this is the conversation you'd have over coffee with someone who's been there, made the mistakes, learned the lessons and built the track record.New episodes every Tuesday at 12pm ET.