Real Estate Underground
Real Estate Underground
Ed Mathews
Car Washes, Flex Industrial, and the Alpha Strategy with John Azar
30 minutes Posted Jul 29, 2025 at 4:00 pm.
Introduction to Real Estate Underground
Jon Azar's Career and Capital Background
Transitioning from Multifamily to Diverse Assets
Cashflow vs Profit: The Alpha-Driven Approach
The Appeal of Flex Industrial Properties
Mentorship and Building a Legacy
Lessons from Mistakes and Defining Success
The Value of Human Connection in Business
Final Thoughts and Contact Information
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Jon Azar runs Peak 15 Capital out of Charlotte. Peak 15 is his third firm. Before this one, he and his brother transacted a few thousand multifamily units across the Southeast between 2013 and 2020. They started sunsetting that portfolio mid-pandemic, and Jon launched Peak 15 the same year. The new firm is built around something Jon calls an alpha-driven fund: results first, asset class second.
That mandate puts Peak 15 in places most multifamily private equity shops will not go. Carwashes ...