Real Estate Underground
Real Estate Underground
Ed Mathews
Why Self-Storage Outperforms other Real Estate Assets Even in the Worst Market Cycles with Joe Downs
42 minutes Posted Aug 12, 2025 at 4:00 pm.
Introduction and Self-Storage Resilience
Joe's Journey to Self-Storage
Comparing Storage to Other Asset Classes
Adding Value in Storage Management
Purpose and Motivations Beyond Money
Mistakes, Lessons, and Board of Advisors
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42:33
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Show notes
Joe Downs spent seven years as a financial advisor before 9/11 made him stop and reassess. He moved into real estate. The 2008 mortgage collapse forced a second reinvention. That second pivot landed him in distressed real estate, which eventually landed him in self-storage. Today his firm, Bellrose Asset Management, has acquired 20 storage facilities, mostly with institutional capital.
Storage is not multifamily. Joe is direct about it: you cannot outplay Extra Space and CubeSmart in primar...