Are you making these 7 email marketing mistakes?BDI’s Digital Implementation Manager, Ashley Prior, has built a lot of great fundraising emails in her day… but she’s also seen a lot of nonprofit organizations struggle to apply email marketing best practices. They give in to common fears, and the temptation of sending “good enough” emails, when a few small tweaks could greatly increase their engagement!You’ll learn…How to avoid common pitfalls that lead to email marketing purgatory 🪦(AKA the “spam” folder).The most important changes you should make to your email marketing today.Strategies for keeping your email subscribers and donors happy.Plus, hear Ashley’s take on the biggest red flags in marketing today.  🚩🚩🚩Episode Highlights:Ashley’s story and why she’s passionate about email marketingThe “7 deadly sins” of email marketingThe cardinal (email marketing) sin: not optimizing for mobileThe sin of omission: not segmenting your listThe sin of gluttony: spamming your subscribersThe sin of laziness: not testing your emailsThe sin of confusion: using unclear CTAsThe sin of neglect: not keeping your list cleanThe sin of greed: not personalizing your emailsThe biggest takeaways to be successful in email marketingRed flags and deal-breakers in marketing todayConnect with us!Connect with Ashley Prior: LinkedInConnect with Katrina Williams: LinkedInConnect with BDI: Website | LinkedIn | Facebook | InstagramResources:Article: 7 Email Marketing Mistakes and How to Fix ThemArticle: 5 Essentials for Your Email Marketing PlatformArticle: Multi-Channel Marketing for NonprofitsEmail testing tools: LitmusBrowser Stalk

Do you ever feel like your organization is your community’s best kept secret? Discover how an awareness campaign can help you get the word out!BDI’s Chief Client Officer, Lolly Colombo, and BDI’s SVP Creative, James Read, share how nonprofit organizations of any size can launch a successful awareness campaign that cultivates long-term community trust and strengthens fundraising results.You’ll learn…What awareness campaigns are and why they are important for fundraising.The best time to launch an awareness campaign and steps you can take to get started.Why integrated messaging is important, and how to measure success. Plus… be inspired by two real-life examples of nonprofit organizations whose awareness campaigns exceeded expectations. Listen now to learn key takeaways YOU can apply to your fundraising today!Episode Highlights:Lolly and James share about their work with nonprofitsAwareness Campaigns 101: What are they and why are they important?The components of an awareness campaign that build trustWhen is the best time to launch an awareness campaign?Getting Started: The value of researchBranding, direct response marketing and PR in awareness campaignsThe power of integrated messagingHow do you measure the success of your awareness campaign?2 Inspiring Case Studies: Wheeler Mission and Helping Up MissionConnect with us!Connect with Lolly Colombo: LinkedInConnect with James Read: LinkedInConnect with Katrina Williams: LinkedInConnect with BDI: Website | LinkedIn | Facebook | InstagramResources:Article: The Long-Lasting Impact of an Awareness CampaignFREE Case Study: A Campaign to Raise Awareness about Baltimore’s Opioid CrisisArticle: How to Inspire Donors with your Nonprofit Story

Welcome to “Ready Set Give!” – BDI’s new podcast that is dedicated to helping YOU prepare, plan and launch bold fundraising strategies that change lives. Tune in for inspiration and insightful conversations with leaders in the nonprofit world… and get ready to GO further with your fundraising. In our first episode, BDI’s Senior Creative Director, Sarah Wallin, shares all about one essential ingredient of the creative process: Collaboration!You’ll learn…How to turn a siloed team into an interconnected idea machine!Tips to engage even your most reserved team members through brainstorming.Ways to collaborate and build community outside the (virtual) office walls.Be inspired to take your creative collaboration to the next level.Episode Highlights:Sarah’s story and love for all things creativeHow Sarah helped build a culture of collaboration at BDIWays you can get everyone involved in sharing their ideasOne important thing to remember while brainstormingWhat to do if you don’t have time to collaborateThe latest stats: What employees say about collaborationThe importance of making time for “social” collaboration and gatheringsHow leaders can trust their teams and let go of controlA rapid-fire “name that song” game with Sarah!Connect with us!Connect with Sarah Wallin: LinkedInConnect with Katrina Williams: LinkedInConnect with BDI: Website | LinkedIn | Facebook | InstagramResources:Article: 3 Tips for Successful Creative CollaborationArticle: Nonprofit Collaborations Can Make You Stronger. Here’s Why.Article: 3 Steps to Giving Great Feedback on Fundraising