Show notes
Are you making these 7 email marketing mistakes?
BDI’s Digital Implementation Manager, Ashley Prior, has built a lot of great fundraising emails in her day… but she’s also seen a lot of nonprofit organizations struggle to apply email marketing best practices. They give in to common fears, and the temptation of sending “good enough” emails, when a few small tweaks could greatly increase their engagement!
You’ll learn…
- How to avoid common pitfalls that lead to email marketing purgatory 🪦(AKA the “spam” folder).
- The most important changes you should make to your email marketing today.
- Strategies for keeping your email subscribers and donors happy.
Plus, hear Ashley’s take on the biggest red flags in marketing today. 🚩🚩🚩
Episode Highlights:
- Ashley’s story and why she’s passionate about email marketing
- The “7 deadly sins” of email marketing
- The cardinal (email marketing) sin: not optimizing for mobile
- The sin of omission: not segmenting your list
- The sin of gluttony: spamming your subscribers
- The sin of laziness: not testing your emails
- The sin of confusion: using unclear CTAs
- The sin of neglect: not keeping your list clean
- The sin of greed: not personalizing your emails
- The biggest takeaways to be successful in email marketing
- Red flags and deal-breakers in marketing today
Connect with us!
- Connect with Ashley Prior: LinkedIn
- Connect with Katrina Williams: LinkedIn
- Connect with BDI: Website | LinkedIn | Facebook | Instagram
Resources:
- Article: 7 Email Marketing Mistakes and How to Fix Them
- Article: 5 Essentials for Your Email Marketing Platform
- Article: Multi-Channel Marketing for Nonprofits
- Email testing tools: