Group Y Live: Florian Klaass | Founder of K&CO on Music, Red Bull and Controversy from Rad Season Action Sports Podcast

Rad Season Action Sports Podcast

Oli Russell-Cowan

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Group Y Live: Florian Klaass | Founder of K&CO on Music, Red Bull and Controversy

51 minutes Posted Feb 13, 2025 at 6:00 am.

Introduction to Florian Klaass and His Background

The Intersection of Music and Action Sports

Transitioning from Music to Professional Career

Joining Red Bull: The Beginning of a New Chapter

The Evolution of Red Bull's Culture Marketing

Major Projects and Achievements at Red Bull

Managing Large-Scale Events and Collaborations

Building Effective Teams

Navigating the 2020 Crisis

Coping with Public Scrutiny

Transitioning to Entrepreneurship

The Shift to Coaching and Consulting

Lessons from Corporate Experience

Resilience in Action Sports

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Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influences in action sports, the innovative projects he led at Red Bull and the challenges he faced during the COVID-19 pandemic. Includi...

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