In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves. Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity in action sports, and how technology, particularly AI, is reshaping creative work. Trevor also reflects on the challenges and triumphs of running ...