I start this week's podcast episode with a sobering statistic: 82% of all new businesses that fail, fail because of cash flow.  Read that again: 82%Businesses with cash flows issues can't pay their bills. And if your business can't pay it's bills, it's on borrowed time.Cash flow funds your operations as well as funds investments to grow your business and helps investors and lenders have confidence in your ability to meet your obligations.That's why understanding and managing your cash flow is a core financial competency you need in your business. Cash flow is usually one of the top issues business owners bring to me. And while cash flow isn't the same as profit, I find that they usually intertwined. Tune into today's episode for a cash flow primer where you'll learn:What cash flow is and how it’s different from profitWhy it’s so important to the long-term health of your businessKey metrics you should be tracking to measure your cash flow and what they tell youMentioned in this episode:Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment to get startedGet my free cash flow guide and learn 10 ways you can improve your cash flowFor the full show notes, including the  transcript, go to www.carlamoats.com/podcast/episode9DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

In today's episode of Purposeful Profit, I'm getting up on my soapbox. My Profit soapbox that it. As I work more and more with small business owners, I'm seeing an alarming issue that's causing a lot of undue hardship: a focus on revenue without a focus on profit.Many business owners think the key to more money in their pocket is to grow their revenue. So they start chasing a big revenue number. And really, it's no wonder. In the business coaching and consulting space, there's an extreme focus on revenue and very little on profit.  And that's a problem.Not only does more revenue not necessarily equal more profit, but done without intention, it can actually lower profit through outsized spending. If you want to have a profitable business, you need to care give profit equal air time.In today's episode, learn:why revenue growth isn't the end all be all to building a profitable businesswhy you should care about profit at least as much as you do revenuehow to start giving profit the equal air time it deservesReady to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeWant my free profit guide? Go to www.carlamoats.com/profit to learn the 3 reasons you aren't making more profit (and how to fix it).For the full show notes, including the  transcript, go to www.carlamoats.com/podcast/episode8DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

In this episode of Purposeful Profit, I'm explaining the connection between strategy and profit and why you need effective strategy if you want a wildly profitable business. Implementing an effective strategic planning process can up level your business and your profit.  Tune in to learn what what strategy isn't and what it is and how to start crafting your business strategy. You'll also learn how finance and your numbers fit into your strategic planning process. Strategy is the final part of the REAL profit equation and without it, you won't have sustainable profit, so you'll want to be sure and tune into this episode. Note: This it the 4th part of a 4 part series on the REAL profit equation, so I recommend you listen to episode 4, episode 5 and episode 6 first.Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeFor the full show notes, including the  transcript, go to www.carlamoats.com/podcast/episode7DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Did you know that we have upwards of 60,000 thoughts a day? And that 85% of them are unintentional. Much of what we think is true is not, it's just a thought or belief we have. And when it comes to money and numbers, we often tell ourselves shitty stories. That's right, your problems making profit start between your ears with the shitty (and usually untrue) stories you are telling yourself about money and numbers.This episode is for you, if you are saying things to yourself like:"I'm bad with numbers""Accounting is hard""Business finance is confusing""the numbers will just take care of themselves"These are NOT true. They may feel true, but these are just stories you are telling yourself and they are not helping you make more profit. Today, in part 3 of my series on the REAL profit equation, we are talking all about mindset. I talk about why the stories we tell ourselves matter so much, introduce a tool that I teach my clients and used to transform my own mindset, and teach you how you really can create any result you want.Note: This it the 3rd part of a 4 part series, so I recommend you listen to episode 4 and episode 5 first. Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeFor the full show notes, including the  transcript, go to www.carlamoats.com/podcast/episode6DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

If you want a sustainably profitable business, you can't ignore your financial foundation. It's what supports all the upper levels of your business. Without that foundation, your business won't have sustainable profit and might even crash down around you.In this week's episode, I'll explain the 2 parts to financial foundation: know your numbers and core processes. I'll break down what "know your numbers" really means and give you an easy framework for assessing where you are at in knowing your own numbers.Then I'll explain about the core financial processes that all businesses need and many often ignore.Have a listen and start building your financial foundations today.Note: This is the 2nd part of a 4 part series on the REAL profit equation. I introduced this concept last week in episode 3 (so go back and listen to that first). Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeFor the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode5DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Accountants will tell you that revenue - expenses = profit. But that's just the accounting equation and the way we calculate it. But there is way more to profit and it starts before you ever have a sale. There's really three keys to building a wildly profitable business. If you are missing any one of the three of these then you aren't realizing your or your business's full potential.In today's episode of Purposeful Profit, I'll explain the REAL profit equation, help you understand each one and assess which of these three parts you might need to work on to have a wildly profitable business.Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeFor the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode4DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Marketing, sales and operations are the sexy business functions. Finance is often the neglected stepchild, avoided out of overwhelm, confusion or fear. But if you want a sustainably profitable business that supports your life AND your business, you can't avoid those finances. In today's episode, we're showing finance some love and talking about the 3 mistakes that I repeatedly see business owners make with their finances that has them leaving money on the table.Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithme For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode3This episode was produced by The Podcast Teacher.DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Are you planning for profit? Or just letting profit happen? Profit isn't an event, it's a decision. Profitable businesses make profit intentional.In today's episode, we're talking about the #1 mistake businesses make when thinking about profit and 3 things you can do to start making profit intentional so you can build a wildly profitable business.Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithme For the full show notes, including the transcript, go towww.carlamoats.com/podcast/episode2This episode was produced by The Podcast Teacher.DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Welcome to the first episode of Purpose Profit with Carla Moats! This is THE place to be if you are a visionary business owner who wants to have an impact AND have a wildly profitable business. Finance and strategy coach and fractional CFO Carla Moats will be your personal financial whisperer as she helps you understand your numbers and build a wildly profitable business so you can achieve all those business dreams you have.Tune in today for a preview of the podcast and to get a glimpse into future episodes.Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithmeFor the full show notes, including the transcript, go towww.carlamoats.com/podcast/episode1This episode was produced by The Podcast Teacher.DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Welcome to Purposeful Profit, the podcast for visionary female entrepreneurs ready to show their finances some love, build wildly profitable businesses and have a bigger impact.DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.