Recently, I was talking to someone, and they asked me why profit mattered. I'll admit, was taken aback a bit. I felt like they were asking me why I needed to breath. It seemed so obvious to me. Businesses need profit to survive over the long-term. And business owners need profit if they want financial freedom or just to support their lifestyle. But profit is actually discussed very little in marketing you will see aimed at your business. Most strategists, business...