Hi I'm Rachel and I'm a crazy dog lady. I love talking about pets and writing about pets as a freelance journalist and pet blogger. With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work. That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites. It could be working with new media creators, so bloggers, podcasters or social media influencers. Or creating a blog of your own. As a journalist of 20 years I know what makes a story and what journalists want. And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to. On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money. Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry. And if there's a subject you'd like to cover, I'd love to hear from you. Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy