Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases, your press release will be written. In this podcast episode, I’m sharing everything you need to know about working together one to one. And if you’re listening to this or reading live as the episode goes out, you can take advantage of my free Q and A where you can chat about how to find stories in your pet business. You can also get my Christmas Get In the Press Bundle which is a 60 minute one to one worth £147 and a Get Your Pet Business in the Press in 2022 workshop worth £47 and the price for both is £147. Key topics and timings in this episode: 0.18 - Intro and details on the FREE Zoom Q and A taking place on November 30th at 1pm 2.08 - Details of the Get Your Pet Business in the Press Christmas offer a 1-1 session worth £147 and a Get Your Pet Business in the Press in 2022 workshop worth £47 for £147. Spaces are limited to 10. 3.49 - What is a Get Your Pet Business in the Press session? 5.50 - Getting your press release and pitch DONE on the session. 7.06 - Who the Get Your Pet Business in the Press sessions are for and the kind of people who have used them. 8.52 - The two ‘work with me’ options, book an hour session or a day. 9.28 - Booking your day and time and what you get before the session to help you prepare. 10.45 - Why the Get Your Pet Business in the Press sessions are different to working with a PR company and a much more affordable price. 11.32 - What happens on the call. 15.27 - What happens after the call. 16.31 - Examples of the kind of results people have had from Get Your Pet Business in the Press sessions. 26.09 - How to decide whether you should book the hour session or half day. 27.30 - What is the impact of being in the press? 32.01 - How to book your session. Links mentioned in this episode: In November/December 2021, I have a Christmas Get Your Pet Business in the Press special offer where for £147 you have a Get Your Pet Business in the Press session AND can come along to my Get Your Pet Business in the Press in 2022 workshop taking place in January. The workshop is on January 5th at 1pm. It's £47, and it’s where you can plan your publicity for the next year. It’s a live class, and comes with a workbook for you to fill in, and you’ll get the recording to keep so don’t worry if you can’t make it live. You can book yours here https://publicityforpetbusinesses.mykajabi.com/offers/Zr8Wa7CK/checkout (Christmas Get Your Pet Business in the Press bundle for £147). Adios Plastic in https://www.theguardian.com/lifeandstyle/shortcuts/2021/jan/18/eco-friendly-pet-owners-dog-poo-wormery (The Guardian) Adios Plastic in https://www.petbusinessworld.co.uk/news/feed/compostable-poo-is-the-way-to-go (Pet Business World) Rebecca Walters in https://www.bordercountiesadvertizer.co.uk/news/19686229.oswestry-puppy-expert-launches-conference-dog-owners/ (Oswestry Advertiser) Wendy Thomson in https://www.warrington-worldwide.co.uk/2021/04/01/cat-lover-creates-paw-map-to-help-kitties-prepare-for-life-after-lockdown/ (Warrington Worldwide) Wendy Thomson in the https://www.warringtonguardian.co.uk/news/19204763.cat-sitter-recommends-paw-maps-feline-friends-lockdown-restrictions-ease/ (Warrington Guardian ) Jo Milnes in https://www.bridlingtonfreepress.co.uk/news/people/muddy-marvellous-pets-celebrated-on-muddy-dogs-day-an-event-devised-by-a-thornholme-owner-3404140 (Bridlington Express ) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortable. You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled with. This week on the podcast I’m chatting to Alison Price from House of Henry, a graphic designer for the pet industry. We’re exploring the different ways design can elevate your brand, boost your own confidence and bring more customers and sales. Plus everything you need to know if you're thinking of starting to work with one, so you don't get overwhelmed. Key topics and timings in this episode: 0.26: Introduction to the episode 2.31: Alison’s background 3.03: How graphic design can work for pet business owners 4.56: What graphic design ideas are working well for pet businesses right now 6.39: Lead magnets and how these can help wow potential clients 10.13: How professional design can make petpreneurs feel more confident putting their brands out there 15.09: Creating online brochures and magazines for awareness days and special dates 16.10: How to brief a designer 22.00: Why it’s important to find a designer you trust and who understands your brand. 25.08: How your brand can change as your business grows 30.00: Why having a designer doesn’t mean you can’t do work on your brand yourself. 33.21: Case study Sarah Jones from My Anxious Dog 37.02: How to find out more about Alison Links mentioned in this episode: Want to find out more about Alison and House of Henry? Visit her website: https://www.houseofhenry.uk/ (https://www.houseofhenry.uk/) Follow Alison on social media @hourseofhenryuk on all platforms. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you ready for Christmas yet? The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now. In fact, if you want to get press coverage, it was time to start talking about it back in July. That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations. When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a little later though. In this podcast episode I’m going to share simple ways to plan your Christmas content so you can chill out and enjoy the holidays. Key topics and timings in this episode: 0.20: Can you believe there’s only six weeks to Christmas and why it’s time to get planning now. 2.10: Why it’s not to late for your blog, e mail and social media Christmas content. 2.43: Step one - decide on what you’re going to be marketing at Christmas. 3.38: Ideas to ‘Christmas up’ your current services and products with case studies from Emily Thomas and her Canicross bundles. 6.02: Step two - create core content around your Christmas product with case study from Michelle Burgess at Scruffy Little Terrier. 8.07: Case study Ali Smith from Rebarkable creating a Christmas workshop for puppies. 9.23: Step three - brainstorm your social media posts with a block of post it notes where you answer common questions, explain the benefits, share case studies and much more. 11.30: My Get Your Pet Business in the Press Christmas bundle ideas. 15.51: Schedule your social media posts for your Christmas offer and repeat them. 17.38: Step five - get some press coverage around your Christmas offer and what kind of things you can use for story ideas. 20.45: My story ideas for 2022 Q and A on November 30th at 1pm - https://publicityforpetbusinesses.mykajabi.com/NovQandA (sign up here). Links mentioned in this episode: Check out Michelle Burgess https://www.scruffylittleterrier.com/www-scruffylittleterrier-com-dog-themed-gifts-xmas (Scruffy Little Terrier Christmas guide:) Ali Smith https://rebarkable.com/blog/ (Rebarkable ) has a https://app.livestorm.co/rebarkable/naughty-to-nice (Naughty to Nice workshop for puppy owners.) Emily Thomas K9TrailTime has https://www.k9trailtime.com/other-activities/christmas-treats-stocking.html (Christmas stockings for active dogs) and a https://www.k9trailtime.com/canicross/canicross-foundations-course-starts-september-20th-2022.html (Canicross starter course) for people who want to get fit in 2022. Join my free Facebook group, https://www.facebook.com/groups/publicitytipsforpetbusinesses (www.facebook.com/groups/publicitytipsforpetbusinesses ) or follow me on social media @rachelspenceruk. For tips on pitches and press releases check out this episode, https://www.publicityforpetbusinesses.co.uk/difference-between-pitch-press-release/ (What’s the difference between a pitch and a press release.) And you can learn how to write a press release in this episode, https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/ (How to write a press release for your pet business.) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons. If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community. It all started as a side hustle but is now a full time job for Collin and his wife Meghan, plus they run an amazing podcast and community for pet sitters too! From wearing clothes that scream Pet Sitter to securing hard to reach clients, to speaking at local colleges to being an authority in the US pet space, Collin shares loads of brilliant advice. Key topics and timings in this episode: 0.18: Introduction. 1.52: About Collin and his pet business . 3.04: How the business started for Collin and his wife Meghan as a side hustle but ended up growing. 5.17: What it was like growing his pet sitting business at the beginning. 8.48: His challenge when it came to finding people who weren’t on social media. 13.41: The stumbling blocks they experienced at the beginning of their journey. 16.26: Starting the podcast. 19.20: How the podcast has grown a community in the pet industry. 23.46: How they decide what content to share on social media. 29.41: How their podcast had helped their face to face business. 32.21: Using their podcast to position themselves as experts in the industry. 37.22: The challenges facing pet businesses when it comes to putting themselves out there. 41.35: The importance of educating owners to build trust and help them feel reassured their beloved pet is safe. 43.13: How being featured in the local newspaper helped Collin reach pet owners he’d been unable to find on social media. 46.25: Collin shares his tips for getting in the media. 51.16:What’s next for Collin and his podcast and business. 52.59: Where can you find out more and connect with Collin. Links mentioned in this episode: You can find out more about Collin and Meghan’s Podcast here:https://www.petsitterconfessional.com/ ( www.petsitterconfessional.com) Join them on Facebook and Instagram: @petsitterconfessional This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices. And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think. In this podcast episode you’ll learn seven simple ways you can become the go-to expert in your field. Key topics and timings in this episode: 0.18: Introduction to episode 1.00: Get in touch if you’d like me to be a guest expert on publicity in your community. 1.45: What being the go-to expert means for you. 2.20: How being the go-to rescue dog expert helped Suzanne Gould build her self worth and put up her prices. 4.50: Decide on what you want to be known as an expert for. 8.38: Launch your core content platform, this can be a blog, vlog or podcast. 10.18: Put yourself forward as a guest expert in other people’s communities. 12.25: Carry out research or a study into a topic in your area of expertise or launch an awareness day. 15.02: Write a book and how easy it is to get published these days. 17.02: Get some press coverage where you talk about your area of expertise. 19.38: Speak at events and my terrible experience talking at Glee when I was a total flop. 21.00: Build up your expert status activities slowly. And get help if you can for public speaking! 22.07: Final thoughts. 22.23: Don’t be scared to build yourself as an expert in an area where there are other experts. 23.52: Be prepared to feel uncomfortable calling yourself an expert. 24.09: Connect with others in your area of expertise. 24.50: Persevere as it will pay off. 25.15: Keep a folder of wins to keep you going when you wobble. 26.28: Listen to my interview with https://www.publicityforpetbusinesses.co.uk/get-out-your-way-osmaan-sharif/ (Osmaan Sharif for further support). Links mentioned in this episode: Osmaan Sharif - https://www.publicityforpetbusinesses.co.uk/get-out-your-way-osmaan-sharif/ (Get Out Your Way and put your pet business out there. ) Niching with https://www.publicityforpetbusinesses.co.uk/niche-dog-trainer-beagle-lady-kellie-wynn/ (The Beagle Lady Kellie Wynn,) Spaniel specialist Hannah Antrobus https://pawsitivelypawsomepups.com/ (Positively Pawsome Pups) Claire Lawrence interview: https://www.publicityforpetbusinesses.co.uk/how-writing-a-book-can-raise-the-profile-of-your-pet-business/ (Barking Dog expert Claire Lawrence) Suzanne Gould interview: https://www.publicityforpetbusinesses.co.uk/suzanne-gould-edinburgh-holistic-dogs/ (Rescue Dog Ranger Suzanne Gould) For more on pitching to podcasts, try this episode, https://www.publicityforpetbusinesses.co.uk/podcastpitch/ (How to pitch yourself as a podcast guest,) For guest blogging inspiration, try https://www.publicityforpetbusinesses.co.uk/collaboration-pet-business/ (How to find people to collaborate with in your pet business. ) Find out more on Tracey's study on her website https://bestdoglearningandstuff.co.uk/ (https://bestdoglearningandstuff.co.uk/) Learn about Write a Dog Book in 30 days course with Canine Principles here. https://www.canineprinciples.com/course/dog-writing-course (https://www.canineprinciples.com/course/dog-writing-course) Also check out Vicky Fraser at Moxie Books who has helped dozens of pet professionals write their books - her website is https://moxiebooks.co.uk/ (https://moxiebooks.co.uk/) Has this inspired you to start working on building yourself as an expert? Do come and let me know your thoughts on social media, I'm @rachelspenceruk on all platforms. And come and hang out in my FREE Facebook group too, https://www.facebook.com/groups/publicitytipsforpetbusinesses (www.facebook.com/groups/publicitytipsforpetbusinesses) This podcast uses the following third-party services...

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future? This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation. Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Sustainability Award. Key topics and timings in this episode: 0.30: Introduction 2.36: Interview with Alexandra and Nigel Baker from the Pet Industry Federation 12.05: Interview with Debbie Greaves from Barking Bags - Winner of New Business of the Year 22.19: Interview with Gemma Connolly from Scoff Paper - Winner of Product Innovation - Dog 33.02: Interview with Steve Belgrau from The Pet Joint - Winner Cattery of the Year 36.53: Interview with Denise Lucas from The Green Poop Bag company - Shortlisted for Sustainability Award 45.31: Conclusion and how to get press coverage from the awards Links mentioned in this episode: Website - Pet Industry Federation http://www.petcare.org.uk/ (http://www.petcare.org.uk/) Website - Barking Bags https://barkingbags.co.uk/ (https://barkingbags.co.uk/) Website - Scoff Paper https://scoffpaper.com/ (https://scoffpaper.com/) Website - The Pet Joint https://www.thepetjoint.co.uk/ (https://www.thepetjoint.co.uk/) Website - The Green Poop Bag company https://greenpoopbag.co.uk/ (https://greenpoopbag.co.uk/) https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/ (How to write a press release for your pet business) https://publicityforpetbusinesses.mykajabi.com/Press-Release (Download my free Press Release Template and guide) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way. His podcast brings an element of extra support to the pet owners he’s working with, and it’s been transformational for his business. It’s helped him build a community with other pet professionals, attract more clients, generate lots of leads and bookings. And it's helped inspire him to come up with programmes and packages for existing clients. So if you're thinking of starting a podcast, Greg shares how it could work for you, plus loads of practical advice on how to get going. Key topics and timings in this episode: 2.07: About Greg 2.42: About Greg’s podcast 4.21: What promo did greg do before the podcast? 7.47: The promotional surprise benefits Greg found from doing a podcast 11.40: How having a podcast has helped Greg build relationships with potential clients 13.58: How Greg first approached podcasts vs how he does them now 16.58: How have guest podcasts benefitted the show? 20.04: How Greg is generous with his content in his podcast 22.16: What’s the benefit of the podcast on Gregs business? 22.43: What impact has the podcast had on Greg's dog training business? 27.14: How Greg personally connects with podcasts 31.04: What other pet professionals need to know about setting up a podcast? 37.32: When does Greg schedule his podcast and his advice to other pet businesses 40.57: What’s next for Greg and his podcast and business? 47.05: Where to find out more about Greg Links mentioned in this episode: Find out more about Greg on his website: https://greatpaws.co.uk/about-me (https://greatpaws.co.uk/about-me) On Instagram: https://www.instagram.com/greatpawsne (https://www.instagram.com/greatpawsne) On Facebook: https://www.facebook.com/greatpawsne (https://www.facebook.com/greatpawsne) For Twitter: https://twitter.com/great_paws (https://twitter.com/great_paws) And check out his podcast: https://greatpaws.co.uk/woofin-pawsome-podcast (https://greatpaws.co.uk/woofin-pawsome-podcast) To learn more about podcasts you might enjoy the following episodes: https://www.publicityforpetbusinesses.co.uk/start-podcast-ant-mcginley/ (How to start a podcast with Ant McGinley) https://www.publicityforpetbusinesses.co.uk/perfect-podcast-guest/ (How to be the perfect podcast guest) https://www.publicityforpetbusinesses.co.uk/podcastpitch/ (How to pitch as a podcast guest ) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner? Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online. Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales. Three years ago I found Janet’s podcast and it helped take me from being a clueless freelance who waited for the phone to ring to having a successful online business. I’m an affiliate of Janet’s because having her in my corner has had a huge impact on my business. In this podcast I’m sharing what to expect from her planner and event. Key topics in this episode: 00.30: What is the Courageous Content planner? 2.40: What is the Courageous Content Live event? 3.19: Why we need to be courageous with our content 4.24: My personal experience of being scared of sharing content 6.50: What to expect from Janet 7.30: What you’ll learn inside the planner and the 4x4 method 8.41: How the planner can help you stay consistent 12.06: What to expect from the Live Event 13.26: What guests are at the event 15.10: What the impact of creating content consistently will be on your business 16:00: Come and say hi if you go and how to use the code CCLIVERACHEL Links mentioned in this episode: Use the code CCLIVERACHEL Check out the https://janetmurray.co.uk/courageous-content-planner-2022/ (Courageous Content Planner - )an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. Here's the link for https://janetmurray.co.uk/courageous-content-live/ (Courageous Content Live) - a virtual content planning event for coaches, creatives and entrepreneurs, taking place this November. Listen to Jan's https://courageous-content.captivate.fm/ (Courageous Content podcast ) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to get started with using interviews in your pet business content? Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh. You bring a new face to your audience and it can help you build your following too. In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing. Key topics and timings in this episode: 2.28: Background to the idea for this podcast 3.20: What is an interview? 4.19: Why use interviews in your content marketing? 6.02: Examples of ideas 7.54: How interviews can get you time with people who might ordinarily charge a lot of money for sharing their expertise! 11.19: Different ways to use interviews in your marketing including repurposing and resharing at times when the topic is relevant. 15.37: How to find people to interview 18.03: How to carry out the interview, from using Zoom to real life to an old fashioned notepad and pen 21.37: What to do after the interview and how to promote the interview Links mentioned in this episode: Join my free Facebook group https://www.facebook.com/groups/publicitytipsforpetbusinesses (www.facebook.com/groups/publicitytipsforpetbusinesses) and it would be great to see you there. https://www.publicityforpetbusinesses.co.uk/collaboration-pet-business/ (How to find people to collaborate with in your pet business content) https://www.publicityforpetbusinesses.co.uk/start-podcast-ant-mcginley/ (How to start a podcast for your pet business) https://www.publicityforpetbusinesses.co.uk/get-out-your-way-osmaan-sharif/ (Get out your way and put yourself out there with Osmaan Sharif) https://www.publicityforpetbusinesses.co.uk/guest-blogging-pet-business/ (How to get started with guest blogging in your pet business) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft? Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum. Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media. Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started. If you were on the fence about trying it, this episode will get you off that fence and on Pinterest. Key topics and timings in this episode: 2.25:Who is Tori and what does she do? 5.45: Tori explains about Pinterest 9.31: How would Pinterest work for pet product businesses? 13.02: How do Pinterest trends work? 16.23: How would Pinterest work for a pet service provider? 20.27: How do people interact with Pinterest? 22.59: The importance of keywords with Pinterest 26.12: Language that marketers use vs the language that pet businesses can use 27.24: How does Pinterest work for driving people to your website? 31.35: Tori shares if you have a weekly blog post what your Pinterest should look like 34.44: Tori tells me how Pinterest has benefited her website traffic compared to other social media sites 38.21: How can you track the traffic from Pinterest 41.37: Tori’s advice to businesses sitting on the fence about Pinterest 44.19: Where to find Tori Links mentioned in this episode: Check out Tori's website http://www.wearwagrepeat.com (www.wearwagrepeat.com) to find out more about her podcast, courses and blog posts Follow here on Instagram: http://www.instagram.com/wearwagrepeat (www.instagram.com/wearwagrepeat) Blog: http://www.wearwagrepeat.com/ (www.wearwagrepeat.com) Podcast: http://www.wearwagrepeat.com/podcast (www.wearwagrepeat.com/podcast) Online Courses: http://www.wearwagrepeat.com/courses (www.wearwagrepeat.com/courses) Instagram: http://www.instagram.com/tmistick (www.instagram.com/tmistick) Facebook: http://www.facebook.com/groups/wwrlabs (www.facebook.com/groups/wwrlabs) Pinterest: http://www.pinterest.com/tmistick (www.pinterest.com/tmistick) LinkedIn: http://www.linkedin.com/in/torimistick (www.linkedin.com/in/torimistick) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy