Welcome to Episode 27 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.
Love the show? Tap here to leave us a rating and review!
This week I’m answering one of the most frequently asked questions I get - should you put your web design pricing on your website?
In this episode I talk all about:
- My own personal journey with talking about pricing, starting with deprogramming that employee mindset, packaging my services to not seem “too expensive”, and what ultimately shifted my mindset around raising my prices.
- How my low prices were actually repelling the very clients I was trying to attract.
- Common reasons people don’t put pricing on their website and what you might believe about your own prices that keeps you undercharging or underselling.
- Which philosophy we teach in the Web Designer Academy and why.
3 key takeaways from this episode:
- Focus on positioning your services and the value you deliver, not the price.
- If you believe your prices are too expensive, your marketing, sales conversations, and even follow ups will reflect that.
- Decide to believe that people can afford your services and the value you provide, and you’ll start to find those clients that are willing to pay for your services.
PS - Get exclusive insider strategies from the Web Designer Academy and advice from our five-figure month earners on how to make at least $10k every single month as a web designer by adding your name to the WDA waitlist now.
