Welcome to Episode 28 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.
Love the show? Tap here to leave us a rating and review!
In this week’s episode I’m chatting with WDA student Courtney Wilson about how she tailored the WDA curriculum to grow her web design business!
Courtney started her web design business, Moonsoar, with her husband after both got downsized from their jobs within a year of each other. Since then, they have grown a successful web design company through word of mouth and delivering a premium product. Through her time at the Web Designer Academy, she’s restructured how she offers services and has raised her package prices by 50%!
“It felt like I wasn't giving my clients the attention they needed, but then I realized that every time I'm taken out of my workflow it takes me longer to get back into it - whatever I was working on - than if I had just worked through and answered my voicemail later." - Courtney Wilson
3 key takeaways from my chat with Courtney:
- There’s no right or wrong way to do something; you have to find what you will do consistently and make it your own.
- Creating boundaries can serve your clients as well as yourself.
- Word of mouth is incredibly powerful. Sometimes the best marketing plan is simply telling people what you do and fostering relationships - eventually you’ll be top of mind when someone needs your services!
"It was never luck and it took somebody saying to me 'you do a lot of hard work and that's how you've gotten to where you are'." - Courtney Wilson
We also talk about how Courtney:
- Started getting clients from a social media networking event - that she attended with no intention of getting business!
- Raised her prices immediately after the first presentation she saw from Shannon when she realized how much value she provided her clients.
- Structured her boundaries from a place of service that helped her clients in the long run while also giving her more freedom.
Follow Courtney:
Website: https://moonsoar.com
Twitter: https://twitter.com/moonsoar
PS - Get exclusive insider strategies from the Web Designer Academy and advice from our five-figure month earners on how to make at least $10k every single month as a web designer by adding your name to the WDA waitlist now.



