Welcome to Episode 26 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.
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In this week’s episode I’m chatting with Lauren Newton about why she decided to invest in her business and how she broke free from the employee mindset!
Lauren has 14 years of web experience, and after 5 years of freelance SEO, she joined the WDA in 2021 to add a secondary web design layer to her business. In the time since she joined, she went from charging $1500 for a month’s work to creating a pricing strategy that was actually sustainable based on her skills!
“Running your own business, in a way, is like buying an IKEA desk and having to put it together with no instructions... Having a program that's there for you is like the instruction manual you need to be successful.” - Lauren Newton
Key takeaways from my chat with Lauren:
- Anything you take consistent action on will work. There are a million different ways to tackle a goal, but you need to find what aligns with you.
- Impostor syndrome tags along with each new level you reach in your business, but it’s still possible to have a successful web design business with it.
- Technology, strategy, and platforms are constantly evolving, which means everyone is winging it. You don’t have to have a massive chart of experience or feel super established to be qualified.
“I had to realize I’m an expert and accept that I know what I’m doing, I’m good at what I do, and I can bring value to people… I am the person I want to be.” - Lauren Newton
We also talk about how Lauren:
- Felt unsettled by losing the comfort zone of having a day job, where the only validation she needed was in getting the job itself versus owning a business where getting a new client doesn’t always carry the same weight.
- Joined WDA because she saw Shannon as someone who had once been in her shoes and accomplished what Lauren herself wanted to do and was now teaching others to do the same, which stood out from other business coaches.
- Made one small shift in her positioning which completely changed the type of ideal client she was attracting.
PS - Get exclusive insider strategies from the Web Designer Academy and advice from our five-figure month earners on how to make at least $10k every single month as a web designer by adding your name to the WDA waitlist now.
