I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo... Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort. This way, it is one of those activities that seems like a time sink, but actually saves you a ton of time. And as always, it doesn't have to be too complicated. Anyone can do it. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the second episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going. In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in! Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

When faced with too many opportunities or problems to solve, nothing focuses the mind more than some good old prioritisation and refinement. We'll use a simple prioritisation technique and the Lean Business Canvas to move our project from a range of problems, towards a focused product business. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Too many great projects get stuck at the idea phase - either struggling to focus on one, or going with what will turn out to be one that's less than ideal. In this short episode, I share one simple technique that will help you find out where innovation can make a real difference. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Stakeholder interviews maybe the first thing to consider on any project. In the second part of a two-part series, I share tried and tested questions to get to unique insights, and explain why they work. Subscribe to the newsletter and learn more at www.thomasessl.com/ or follow me https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.