Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started.

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Music: Aeronaut by Blue Dot Sessions

Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

EP 15 - Startup #2: Identifying Opportunities

Every day of creating digital products presents new challenges. Join seasoned designer Thomas Essl as he shares practical advice and insights from the intersection of business, technology, and design. No matter your role in a team or the size of your company; If you play a part in the digital economy, this is the podcast for you. 
Topics covered include ethnography, research, product design, user experience, product management, AI (artificial intelligence) and more. Stay tuned for bonus episodes with eminent members of the industry.
If you have a thought or question you would like to share with me, you can do so via Twitter @Thomas_Essl or send an email to hello@thomasessl.com.