ProducerHead
ProducerHead
toru
Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com
ProducerHead Loops: Analog Intentions, Digital Decisions | feat. Dustyn Hiett of vvundertone
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loop Dustyn Hiett, founder of vvundertone, talks about crafting sound that feels human in a digital world. He explores the balance between analog warmth and modern precision, and why intentional limitations often lead to more expressive results.Dustyn shares how sound design becomes more meaningful when it is rooted in emotion, texture, and restraint rather than endless options. From shaping tone at the source to committing early and trusting your ears, he emphasizes building workflows that serve feeling first, not trends or tools.This Loop is about slowing down, choosing character over convenience, and designing a process that lets your music breathe.From Episode: 021. Dustyn Hiett, Founder of vvundertone, Part 1: Crafting Authentic Soundscapes with Analog Warmth and Digital PrecisionConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadWhen you subscribe, you’ll have a chance to submit your released music to be featured, send in works-in-progress for feedback, and you’ll get two free production tools: The Invisible Instruments and Sonic Stimulus, Vol. 1You’ll receive The Invisible Instruments, a collection of ideas to help you in and out of the studio, plus Sonic Stimulus Vol. 1, a royalty free sample pack created entirely by me, Toru, for the ProducerHead community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Jan 21
14 min
047. Be the Dumbest Person in the Room | feat. Birocratic
Why This Episode Matters:This episode isn’t about hacks, gear flexes, or shortcuts. It’s about the internal work that makes a long creative life possible. Birocratic opens up about imposter syndrome, optimism, failure, discipline, and the systems he’s built to protect his relationship with music.If you’ve ever felt behind, overwhelmed, scattered, or unsure whether you’re doing “enough,” this conversation offers a grounded, human counterpoint to the pressure-filled narrative surrounding modern music careers.Who is Birocratic:Birocratic is a producer and artist known for warm, melodic, feel-good instrumentals that sit at the intersection of lofi, beat music, and instrumental pop. Beyond his catalog, he’s a working musician in many forms: producer, bassist, engineer, mixing engineer, and collaborator. In this episode, we hear not just about his music, but how he thinks about building a life that can actually sustain creativity.What We Dive Into:* Being “the dumbest person in the room” and why that’s a gift* Playing bass in a band after years as a solo producer* Developing your ear through listening, transcription, and real-time adaptation* Why recording yourself is one of the fastest learning tools* Optimism, accountability, and separating mistakes from identity* The concept of “personal, permanent, and pervasive” thinking* Journaling, reflection, and mental health as creative maintenance* Morning pages, voice memos, and nightly check-ins* Structure as a gateway to freedom and flow* Timers, non-zero days, and realistic consistency* Saying no, setting boundaries, and protecting creative energy* Collaboration versus solitude, and why both matter* Redefining success beyond milestones and external validationThree Key Takeaways:* Growth Lives in Discomfort: Putting yourself in rooms where you’re less experienced can be humbling, but it’s one of the fastest paths to real development. Being surrounded by people who are better than you isn’t a failure. It’s an opportunity.* Structure Protects Inspiration: Clean spaces, clear schedules, timers, and reflection aren’t constraints. They’re what make flow possible. When the basics are handled, your creativity has room to breathe.* Success Is a Series of Good Days: Success isn’t one moment or metric. It’s built from showing up, doing what you said you’d do, and ending the day feeling aligned. Stack enough of those days, and the bigger picture takes care of itself.Join the ProducerHead CommunityIf you’re not subscribed yet, you’ll get access to submit your released music for features, send works-in-progress for feedback, plus two free tools: The Invisible Instruments (a collection of ideas to help you in and out of the studio) and Sonic Stimulus Vol. 1 (a sample pack I made specifically for this community). All free.Before You Go:Ask yourself what version of music-making actually feels good in your body and your life. Not what looks impressive online, but what you could realistically sustain for years. Then start building toward that, one small action at a time.Chapters:0:00 – Intro1:48 – Meeting in real life and setting the tone4:32 – Being the least experienced person in the room8:10 – Playing bass in a band and learning to truly listen13:05 – Developing your ear through repetition and mistakes18:42 – Recording yourself as a learning tool23:55 – Separating identity from performance29:40 – Optimism vs negative self-talk34:28 – Journaling, reflection, and mental maintenance40:15 – Morning pages and daily check-ins45:22 – Structure, routines, and creative freedom51:10 – Timers, non-zero days, and realistic consistency57:35 – Saying no and protecting creative energy1:03:40 – Collaboration versus solitude1:09:15 – Redefining success beyond milestones1:15:30 – Building a life that supports creativity1:21:10 – Long-term sustainability and avoiding burnout1:26:05 – Perspective shifts from touring and collaboration1:31:40 – Advice to younger producers1:36:55 – Letting go of comparison1:41:20 – What keeps music fun1:46:10 – Current inspirations and creative curiosity1:51:35 – What’s next for Birocratic1:56:10 – Final reflections on growth and optimism2:00:45 – Closing thoughts2:03:00 – OutroList of References from the Interview:Books / Concepts* Learned Optimism by Martin Seligman* The Artist’s Way by Julia Cameron* Atomic Habits by James ClearGear / Tools* Fender P-Bass* Ableton LiveConnect with Birocratic:* YouTube: Birocratic* Instagram: @birocratic* Spotify: Birocratic* Apple Music: BirocraticConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruCredits:This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Jan 14
2 hr 5 min
ProducerHead Bars: Nothing to Something
The Core IdeaMost producers don’t struggle because they lack ideas. They struggle because they expect the first idea to be good.Join The ProducerHead CommunityReceive the full essay “Nothing to Something” and a free sample pack when you subscribe.Submit Your Music and Join The ProducerHead CommunityMusic Feedback Submission – Submit works in progress to receive recorded feedback and ideasMusic Feature Submission – Submit released projects to be featured in community emailsSubscribers get access to full ProducerHead Bars essays, plus exclusive sample packs created for the community. Get full access to ProducerHead at producerhead.substack.com/subscribe
Jan 7
10 min
ProducerHead Loops: The Sound That Can't Be Borrowed | feat. Greg David
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loop, Greg David breaks down his evolution from sample-based workflows to recording live drums, cutting his own one-shots, and building songs from the ground up. He explains why drums are almost always his starting point and how committing to recording his own kit every day reshaped both his sound and his relationship with music.Greg shares how giving up sampling “cold turkey” pushed him toward deeper listening, curiosity, and exploration. By making sounds himself, from drum breaks to synth programming, he discovered that you can’t escape your own identity in the music. The result: faster decision-making, stronger instincts, and a sound that’s unmistakably personal.This Loop is about reclaiming authorship in your process, trading convenience for intention, and rediscovering the joy that comes from truly making music.From Episode: 019. Greg David: From Loops to Live Takes, Mixing, Dynamics, and Rediscovering the Magic of MusicConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Dec 31, 2025
7 min
ProducerHead Loops: Use Constraints to Create Momentum | feat. Brian Funk
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loop, Brian Funk breaks down a counterintuitive truth about creativity: you don’t need a grand vision to make meaningful work, you need momentum. He shares how his career grew not from big plans, but from consistent, curious experimentation and embracing constraints as creative fuel.Brian talks about chipping away at ideas “drop by drop,” turning small problems into solutions, and how making one Ableton instrument for fun eventually led to sound packs, teaching, and becoming an Ableton Certified Trainer. Instead of waiting to feel ready or qualified, he followed what excited him and let learning happen along the way.This Loop is a reminder that clarity often comes after you start, and that showing up consistently, even without a clear destination, is one of the most powerful creative constraints you can give yourself.From Episode: 015. Brian Funk - How To Create Constraints And Expand CreativityConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Dec 24, 2025
10 min
PH Loops: Looking Back to Move Forward
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.The Episodes You Couldn’t Stop Running BackIn this special edition of ProducerHead Loops, we’re celebrating the conversations that defined the year. The episodes you streamed, shared, saved, and returned to more than any others. These were the stories, insights, and ideas that stuck with you, shaped your process, and reminded all of us why we make music in the first place.Here are the Greatest Hits of 2025:BirocraticBirocratic breaks down the difference between passive “lean back” listeners and true fans, and why Monthly Listener numbers don’t tell the full story. He explains how depth, consistency, and intentional storytelling convert casual listeners into people who genuinely care about your work. A masterclass in building a lasting audience instead of chasing quick dopamine hits.From Episode: 008. Part 2: How To Turn Lean Back Listeners Into Real Fans | feat.GnarlyGnarly opens up about how finger drumming and daily beat challenges pulled her out of a dark period in life. Her honesty about using creativity as both discipline and escape resonated deeply with listeners. It’s a reminder that showing up every day, even for small wins, can change everything.From Episode: 025. Gnarly, Part 1: Finger Drumming Helped Me Escape From a Bad PlaceShrimpnoseShrimpnose shares some of the year’s most vulnerable reflections on shame, self-criticism, and emotional honesty. He talks about therapy, boundaries, and the courage required to truly know yourself as an artist. A powerful segment for anyone wrestling with internal pressure or creative doubt.From Episode: 018. Shrimpnose: Shame Is Not A Constructive Emotion, Harnessing Emotions To Develop Creative Freedom, and the Art of JuxtapositionELPHNTELPHNT challenges the modern obsession with numbers and virality, offering a refreshingly grounded take on creative success. He unpacks the long game: building depth, nurturing real fans, and making work that matters more than metrics. A standout episode for artists looking to reclaim their creative and entrepreneurial direction.From Episode: 035. Soul-Crushing Success: The Counterintuitive Path to Creative Freedom | feat. ELPHNTDan Giffin (Philia)Dan Giffin shares how speed, intuition, and physicality can unlock creative flow. He explains why real learning happens through doing rather than endless tutorials, and why overthinking is the enemy of progress. This conversation became a fan favorite for its clarity, practicality, and inspiration.From Episode: 029. Part 1: Getting Out Of Your Head And Into Your Body with Dan Giffin (Philia)Connect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button and become part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Dec 17, 2025
39 min
ProducerHead Loops: Someone Has to Build It. Why Not You? | feat. Chenoa
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loops episode, Chenoa shares a powerful reminder: if the space you want doesn’t exist, build it. She breaks down the origins of “Bouquet,” the femme-centered monthly artist showcase she runs in Brooklyn. A place designed for safety, expression, and long-form musical storytelling. This Loop is about community as activism, and the small, intentional design choices that make people feel like they finally belong.From Episode: 014. Part 1: Another’s Success Is Not Your Failure. You Can Do Whatever You Want, Forever. | feat. Chenoa TarinConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Dec 10, 2025
7 min
PH Loops: Stop Forcing. Start Sketching. | feat. Wrex Mason
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loops episode, Wrex Mason explores how shifting your mindset from “finish everything now” to “treat it like a sketchbook” can unlock more freedom, creativity, and longevity in your music-making. Wrex reminds us that music grows in layers. Let ideas marinate. Add color when inspired. Come back when it feels right. The sketchbook is always there, and so are you.From Episode: 013. Part 1: There Was A Yesterday. There Is A Tomorrow. Make Music For You Today. | feat. Wrex MasonConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Dec 3, 2025
7 min
Nothing Is Static: You're Either Growing or Decaying
The Truth:Creative power is nebulous, making it hard to measure, but it is trained in the same way as physical strength.Your skill level as a producer is moving right now. The question is: which direction?Your skills are either growing or decaying---change is constant. Your development is a dynamic consequence of your decisions.Up close, progress may seem invisible. That’s an illusion of perspective. Growth is happening even when you can’t point to it in a given moment. The key is to trust that consistent, intentional work produces results---whether you feel them today or not.Creative Strength TrainingStrength---physical or creative---is your capacity to do it when you don’t feel like it. It means doing what you said you were going to do. In the gym, that means showing up and doing your workout. In the studio, it means showing up consistently, working through doubt, and carrying ideas to completion.The version of you that goes to the gym will be stronger than the version that doesn’t. How much stronger depends on: the consistency of your workouts (refer to Frequency) and the quality of design in alignment with your goals (see The Piñata Method). The same holds true in the studio---consistency and intentional practice generate creative power.The Session Doesn’t Count. The Streak Does.What we can lift today versus a year from now has less to do with what we accomplish in one session and everything to do with how many sessions we are able to link together.This is easy to forget if we don’t feel ourselves getting stronger moment to moment. From one day or week to the next you may find that you are lifting the same weight, maybe even a little less. There’s a recency bias inherent in this natural desire for fast results. We can’t remember what it felt like a year ago, but we recognize that compared to yesterday, I’m not lifting any more than I did. The key here is to zoom out. And the longer the recorded history, the more we are able to see. The more we show up on a daily basis, the more recorded history we have in the future. Temperature doesn’t increase every single day, but overall the planet is warmer. As you execute your strength training program according to a schedule aligned with your goals you will notice that it grows in a similar way.Trust the PracticeWe cannot control the rate of growth, but growth is inevitable when we are committed to the plan. If someone were to tell you that they are going to the gym five days a week and are expecting to be stronger a year from now, you wouldn’t question that assumption. How is creative strength any different?Embracing this is powerful because when we understand that growth is happening, we can commit ourselves to the underlying practice.“But What About...?”Talent. I love this idea from Jerry Seinfeld: talent is like being gifted a thoroughbred horse. It’s fast and powerful, but you have to learn to ride it. Unapplied and untrained talent will atrophy over time. Talent is a gift. Training is a choice. Regardless of how much talent you perceive yourself to have or lack, developing skill is your decision.Decay. If we can grow, we can shrink. In the never-ending quest for growth and improvement, it is easy to take what we have for granted. But, what we have gained is not retained if not maintained. If you miss a day or two at the gym, you probably won’t notice much of a change. But extend this to a week, a month, or even a year and it becomes obvious. The perspective of decline and deterioration is equally powerful in its reminder that our ability is not a static trait.Plateaus. The paradox of skill development: the more skilled you become, the harder it is to improve. That said, plateaus aren’t dead ends, they are firm ground for forward motion. They are platforms to internalize what you learn until it becomes automatic, generating momentum to carry you to the next level. With accumulated experience, you can refine your goals and adjust how you train. The plateau isn’t where growth stops---it’s where your next climb begins.Making bad music. No matter how much your skill level grows, you’re not immune to making bad music. The music we share is always our “best of.” The most direct path to making good music is to make music often. Most of what you make will be bad---that’s not a problem, that’s the process that leads to your best work.As you head to the studio, start tracking one simple metric: How many sessions can you link together? Experimenting, sketching, finishing---they all count. The decisions are within your control. The outcomes will reveal themselves over time. Nothing is static---especially when it feels like it is. Show up. You are getting stronger even when you can’t feel it. Get full access to ProducerHead at producerhead.substack.com/subscribe
Nov 26, 2025
6 min
PH Loops: You're Only as Good as Your Ears | feat. Ian Ewing
What are ProducerHead Loops?Gems from past conversations worth running back.Perfect for when you need a quick hit of inspiration.This Loop:In this ProducerHead Loops episode, Ian Ewing digs into one of the most transformative skills a producer or musician can build: listening. As a drummer and producer known for pocket, feel, and emotional nuance, Ian breaks down how listening leads to thoughtful production.From Episode: 011. Part 1: Do Less: Making Better Decisions Instead Of More Decisions, Compassionate Discipline, Expanding Your Perspective on Productivity, And Defining Your Own Success | feat. Ian EwingConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruSubscribe to ProducerHeadGet new episodes and Loops delivered straight to your inbox. Hit that subscribe button if you’re not already part of the community.This episode was co-produced, engineered and edited by Matthew Diaz.From ProducerHead, this is Toru, and in a way, so are you. Peace. Get full access to ProducerHead at producerhead.substack.com/subscribe
Nov 19, 2025
11 min
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