Gnarly is a British Sri Lankan producer, finger drummer, and performer based in London. In this clip from episode 025, she makes the case for building a small, engaged audience over chasing viral numbers — and explains why she's never once tried to go viral.

This is a short one. But it might reframe how you think about the whole game.

Listen to the full conversation: Episode 025 — Gnarly Part 1: Working Quickly, Not Frantically.

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