In this episode Claire Ficke covers how CompanyCam can help you grow your contracting business. She discusses several strategies you can use to close more deals and get more of those 5 star reviews you seek on Google. We start out getting into the biggest mistakes contractors make while documenting their work for insurance companies and strategies you can help fix those problems with CompanyCam. Claire gets into how communication between teams and workflow issues can be cleaned up by simply being able to organize all of your projects in one place for the entire team to see. If you’re a home service contractor you can see how this can easily save you thousands of hours of time and thousands of dollars. We also talk about the integrations into other CRM or field management platforms and how you can get CompanyCam to work seamlessly with the technology your company chooses to use. Claire also dives into how it can improve your sales conversions by simply showing potential customers how you provide quality work and great customer experience in the process. Claire Ficke, CompanyCam Website: https://companycam.com/ Facebook: https://www.facebook.com/companycam Instagram: https://www.instagram.com/companycamapp/ Twitter: https://twitter.com/CompanyCam Claire on Instagram: https://www.instagram.com/companycamclaire/ Mentioned in the Podcast BluePagesPro https://bluepagespro.com/ JobNimbus https://www.jobnimbus.com/ Zapier https://zapier.com/ HouseCallPro https://www.housecallpro.com/ Successware https://www.successware.com/ WorkIz https://www.workiz.com/ Jobber https://getjobber.com/ Roofr https://roofr.com/ RoofLink https://www.roof.link/ #preferredcontractorspodcast #homeservices #contractors #digitalmarketing #videocontent #content #contentstrategies #roofing #roofingcontractor #hvaclife #hvaccontractor #hvactechnician #landscapingcontractor #remodeling #construction #constructiontechnology #electricianlife #plumbinglife #restorationcontractor #paintingcontractor #contractor #companycam

In this episode we get into how to blow your roofing company up with video content on TikTok with TJ McCormack. TJ breaks down his reasons for using TikTok over other platforms and how it has helped him build a personal brand and grow his business. We get into the importance of video content to not only build your brand through social media, but how to use it to document your quality work to build trust in your market. TJ talks about the equipment he uses to shoot video content and it will surprise you how little you need to get started on TikTok. TJ McCormack gives you the steps to get started on TikTok and what to focus on after you start creating content. We also get into the One Industry One Model Tour and how it can help transform your roofing company into a sustainable and scalable model. TJ McCormack, World’s Best Roofer LLC Website: http://worldsgreatestroofer.com/ Facebook: https://www.facebook.com/got1running Instagram: https://www.instagram.com/TheWorldsGreatestRoofer Twitter: https://twitter.com/kyberdigital LinkedIn: https://www.linkedin.com/in/tj-mccormack-1710a978/ #preferredcontractorspodcast #homeservices #contractors #digitalmarketing #videocontent #content #contentstrategies #roofing #HVAC #marketing #marketingstrategies #digitalmarketingstrategies #tiktok #video #videocontent #contentcreator #videocontentstrategies #worldgreatestroofer Mentioned in the Podcast One Industry One Model https://oneindustryonemodel.com/ #preferredcontractorspodcast #homeservices #contractors #digitalmarketing #videocontent #content #contentstrategies #roofing #HVAC #marketing #marketingstrategies #digitalmarketingstrategies #tiktok #video #videocontent #contentcreator #videocontentstrategies #worldgreatestroofer

In this episode we get into the best strategies to create a client journey for your contracting business with Brittany Churchill, COO of Kyber Digital. Brittany is a brand specialist and systems expert (plus Dinosaur nerd 😁 ) that walks through what a client journey is and how it will help you separate your company from your competitors plus help you provide excellent customer experience. Brittany covers all the touch points in your business’s marketing and branding that must happen to bring in the right customers. There are so many ways your business can be found online, so the importance of branding and messaging across all platforms, channels, and branding assets are important to make sure they send the right feeling plus the right messaging to your customer. We get into the importance of the customer experience while the job or estimate is being completed. Brittany touches on strategies around how you can properly set expectations for the customer, create an environment during the inspection or job that shows trust, and make the customer feel great during the whole process. We also go into why the follow up with a customer should be just as genuine in order to get reviews and referrals from customers. Brittany Churchill, COO of Kyber Digital Website: https://www.kyberdigital.com/ Facebook: https://www.facebook.com/kyberdigital Instagram: https://www.instagram.com/kyberdigital/ Twitter: https://twitter.com/kyberdigital LinkedIn: https://www.linkedin.com/company/kyberdigital/mycompany/ YouTube Channel: https://www.youtube.com/kyberdigital #preferredcontractorspodcast #homeservices #contractors #digitalmarketing #videocontent #roofing #HVAC #marketing #marketingstrategies #digitalmarketingstrategies #kyberdigital #customerjourney #customerexperience #followup

In this episode we cover how you can use momentum marketing to grow your business with Jay Miller, CEO of Kyber Digital. We get the back story of how Jay Miller built Kyber Digital into the marketing firm that develops account based marketing strategies for growth minded businesses. In that story, we go into how momentum marketing helped propel his business and the same strategy helped his clients grow. Jay breaks down the steps to begin building momentum in your business starting with tracking and analyzing your data in your business. He emphasizes on leading with data to know what is working and not to improve specific areas in your marketing versus completely throwing away a marketing strategy they could work with one tweak. The second big steps are implementing guerilla and organic marketing strategies to gain a following and convert customers. These are free or cheap ways to build momentum in your marketing when you are short on budget starting out in your business. Jay also talks about strategies on how to focus on long term marketing so you can build a business that can make it through tough economic times. Jay Miller, CEO of Kyber Digital Website: https://www.kyberdigital.com/ Facebook: https://www.facebook.com/kyberdigital Instagram: https://www.instagram.com/kyberdigital/ Twitter: https://twitter.com/kyberdigital LinkedIn: https://www.linkedin.com/company/kyberdigital/mycompany/ YouTube Channel: https://www.youtube.com/kyberdigital Mentioned in the Podcast Patrick Carr - https://www.patrickcarr.com/

In this episode Jonathan Buhidar breaks down what he does to train his employees of Loyal Home Services from the ground up while still selling $2.7 Million out of his own vehicle. We get into what brought Jonathan to the trades and specifically into the HVAC industry to start & grow his own business. Jonathan dives into how he teaches his sales process to new employees and touches on the key component which is communication. He goes through how he separates his companies from his competitors so he continues to get repeat customers and referrals. We also cover stories on how Jonathan has built relationships with his customers and how he uses that as a secret weapon for training his employees. Plus Jonathan goes into his goals for Loyal Home Services over the next few years. Jonathan Buhidar, Owner of Loyal Home Services Website: https://www.loyalhomeservices.com/ Phone: 210-504-1600 Email: [email protected] Facebook: https://www.facebook.com/LoyalHomeServices/

In this episode we’re going to talk about why Google Ads fail for contractors and what you can do to fix them. Maya goes into depth all the types of Google Ad campaigns you can use to generate leads and grow your contracting business. Maya gets into where home service contractors should get started with advertising with Google to get the best ROI. Then we move the conversation into how you can scale your business with the different types of ads Google offers. We dive into the different metrics you should be tracking to optimize your campaigns plus the keyword research that goes into launching a successful campaign. Maya also goes over the pros and cons of the new Google Performance Max campaigns and if you should use them for your contracting business. Maya Goldstein, Google Ads Specialist for Kyber Digital Website: https://www.kyberdigital.com/ Facebook: https://www.facebook.com/kyberdigital Instagram: https://www.instagram.com/kyberdigital/ LinkedIn: https://www.linkedin.com/company/kyberdigital Twitter: https://twitter.com/kyberdigital Mentioned in the Podcast Google Max Performance Campaigns https://blog.google/products/ads-commerce/performance-max/ Google Search Campaigns https://ads.google.com/home/campaigns/search-ads/ Google Display Ads https://ads.google.com/home/campaigns/display-ads/

In this episode we’re going to cover how to add value for your customers with the right systems & processes with Emily & Frank Monzo of Monzo’s Home Repair. The Home Repair business is often left out when people think of the big home service businesses like roofing, HVAC, Plumbing, or Electrical. Emily & Frank shed light on how this industry is needed for homeowners. Emily & Frank dive into how they approach their estimates when they initially meet the homeowner or business owners. They talk about how you ask the right questions to get what is needed from homeowners to provide the proper estimate for their project. The customer experience and transparency is key in their process to winning their business. We get into how to stay profitable with your estimates and continue to provide value to the customer. Emily & Frank also talk about the biggest obstacles they had to tackle to grow their business plus their thoughts on what they think is needed in the construction industry to move it forward. Frank Monzo has 25 years in and is 4th generation in the industry. He holds an EPA license and continues to work to improve the industry and its reputation with the public. He wants to change the business by providing a quality service and educating those just starting out as well as the general public. Frank started Monzo’s Home Repair almost 2 years ago and has made a significant dent in the south Florida market. Emily Monzo has provided business development assistance to franchise owners, healthcare facilities, home inspection, industrial a/c, and the marine industry. She has previously been a coach for new agents and agents looking to expand their real estate business. Her graduate degree held an emphasis on data analytics and visualization. Monzo’s Home Repair does everything but roofs. Monzo’s Home Repair is contracted with many major known brands to handle their service needs. Some of these are through maintenance companies and others directly. They have gained a reputation in the industry and are often referred by current maintenance companies to their peers. Their clientele has included public known figures, high net worth individuals, and your neighbor next door. Regardless of the individual, everyone receives the same exceptional service. We believe in providing our customers a transparent process with options along the way. We also work diligently to educate those we work with to further expand their understanding. We make sure that all decisions are made with the customers’ best interest in mind. Emily & Frank Monzo, Managing Partners of Monzo’s Home Repair Website: https://monzoshomerepair.com/ Facebook: https://www.facebook.com/MonzosHomeRepair Instagram: https://www.instagram.com/monzoshome/ TikTok: https://www.tiktok.com/@monzohomerepair

Max Rosenbloom gets into one of the biggest mistakes that is killing profits for contractors and that is providing estimates the right way. We go deep into how to extract the right information from clients to provide an accurate estimate that can keep contractors profitable on every job. Max touches on the importance of documentation throughout the project not only for estimation purposes but also to cover yourself legally. Negotiations between insurance companies and contractors are always tough so the process of documentation is crucial to get the most money for the quality work. We close out with how important transparency is to the homeowner and how documentation helps during the sales process and client journey. Communication during the entire project is crucial to increasing profits instantly by getting your estimation process on point. Max Rosenbloom, Owner of Supplement Experts ​​Email: [email protected] Website: www.supplementexperts.net LinkedIn: https://www.linkedin.com/in/greg-wave-37845b6b/ Business Facebook Page: https://www.facebook.com/supplementexpertsllc Facebook Page: https://www.facebook.com/realmaxrose Instagram: https://www.instagram.com/supplement_experts/?fbclid=IwAR3gb-UsdUnFvhk2CaJZwGwBN-1yQwxm5-hubiQ1DK2S9vld8uHJW4MK2yc Mentioned in the Podcast Company Cam: https://companycam.com/

Season 2 kicks off with Joe Hughes going into how to Take Control of Your Marketing in your contracting business. There are so many “shady” marketing companies that promise to get you jobs from social media when in reality, that’s not how it works. Joe gets into the steps of building a brand for your business starting with getting real clear with the goals of your company and who is your ideal client. These are steps that most new business owners skip over or never revisit. We also get into how to leverage social media by building your brand through video content. Joe breaks down how to use Facebook Ads to build brand awareness and present an irresistible offer to the market to take action. Following over a decade of experience working in the construction industry, Joseph Hughes founded Contractor Dynamics in 2013 in order to help builders, contractors, and related professionals grow their businesses through online marketing. Contractor Dynamics specializes in marketing training for roofing companies and manufacturers. Joseph loves helping construction companies increase brand awareness, gain more customers, and recruit top-notch talent through the power of digital media. Joseph Hughes, Owner of Contractor Dynamics Website: https://www.contractordynamics.com/ Book A Call with Contractor Dynamics: https://www.contractordynamics.com/cd-call/ YouTube Channel: https://www.youtube.com/contractordynamics LinkedIn: https://www.linkedin.com/in/josephwhughes/?fbclid=IwAR10BmwDl-ElbKAViLWSrwTyJlebD9ZUtnsuqCD8npyUaUWNEa0MvbY8MiE Facebook: https://www.facebook.com/thenaileditgroup Mentioned in the Podcast Nailed It Podcast: https://www.contractordynamics.com/nailedit-podcast/ ____ 🚧 Join Our Facebook Community Group For Contractors 🚧 https://www.facebook.com/groups/preferred.contractors FOLLOW US on all social channels! Instagram: @JoinPCC Twitter: @JoinPCC LinkedIn: Preferred Contractors Community Facebook Page: Preferred Contractors Community

Jay Miller breaks down the biggest digital marketing mistakes contractors are making in their business. Then we dive deep into how to fix those mistakes with systems, processes, and marketing strategies. We also uncover guerilla style marketing tactics you should be using for your contracting business plus how to use social media content to build a brand which leads to sales. Jay Miller has been helping Home Service Contractors at Kyber Digital for several years scale their business through business digital marketing and business development. Jay Miller, CEO of Kyber Digital www.kyberdigital.com https://www.facebook.com/kyberdigital https://www.instagram.com/kyberdigital/ https://www.linkedin.com/company/kyberdigital/mycompany/ https://twitter.com/kyberdigital Products mentioned in the podcast HouseCall Pro: Field Management Software for Contractors https://www.housecallpro.com/ JobNimbus: Field Management Software for Contractors https://www.jobnimbus.com/