In this episode we’re going to talk about why Google Ads fail for contractors and what you can do to fix them. Maya goes into depth all the types of Google Ad campaigns you can use to generate leads and grow your contracting business.

Maya gets into where home service contractors should get started with advertising with Google to get the best ROI. Then we move the conversation into how you can scale your business with the different types of ads Google offers.

We dive into the different metrics you should be tracking to optimize your campaigns plus the keyword research that goes into launching a successful campaign. Maya also goes over the pros and cons of the new Google Performance Max campaigns and if you should use them for your contracting business.

Maya Goldstein, Google Ads Specialist for Kyber Digital

Instagram: https://www.instagram.com/kyberdigital/

LinkedIn: https://www.linkedin.com/company/kyberdigital

Mentioned in the Podcast

Google Max Performance Campaigns https://blog.google/products/ads-commerce/performance-max/

Google Search Campaigns

https://ads.google.com/home/campaigns/search-ads/

Google Display Ads

https://ads.google.com/home/campaigns/display-ads/