Show notes
Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, especially in the context of AI tools.Key topics:PPC bid strategy mistakesClient communication and transparencyImpact of AI tools on PPC managementSound bites:"My cost per conversion shot up from 20p to 2 pounds""Most things in PPC are fixable""Search expansion can bring fringe terms, be cautious"Chapters00:00 Introduction to PPC and Guest Background04:16 The F-Up Story: A Lesson in PPC Management09:33 Understanding Client Communication and Expectations15:06 Reflections on Management and Team Dynamics18:15 The Importance of Team Support22:39 Navigating Mistakes in PPC24:25 Learning from Past Errors25:17 Common Mistakes in PPC Management32:04 The Role of AI in PPC35:06 Future of PPC and AI Integration43:28 Outro.mp3Hannah Zora Strong on LinkedIn Adworld Conference Search and Stuff
